What does good look like for your business at the end of the next 90 days?

Smart90 helps ambitious founders get clear on what genuinely matters this quarter — and builds the system to make sure it happens.

Reserve Your Place at the G90 Summit → See How It Works
Typical Week? A jar overflowing — sand and pebbles went in first, leaving no room for the big rocks
ROCKS Big Strategic Priorities
PEBBLES Essential Tasks
SAND Everything Else

The Jar Philosophy

⚠️

The Failure State

The Sand is infinite. If you pour Sand into the jar first, there is no space left for Rocks.

The result? You stay busy but never move the needle. Weeks pass, quarters end, and your biggest priorities are still sitting on the to-do list.

✔️

The Solution

Smart90 flips the script. We ring-fence time for Rocks first. Then, and only then, do we allow the Pebbles and the Sand to fit in around them.

The result? You finish the quarter knowing your biggest priorities got done. You make real progress — not just keep the plates spinning. See how the AI Alignment Check keeps you on track every day.

See how it works — 90 seconds

🔊 Click the animation for sound

Which best describes you?

Two audiences. Two problems. One system.

💼

I'm a Business Leader

You're busy — but not always sure the right things are getting done. Too many priorities competing for attention, and by week three the important stuff has been crowded out by the urgent.

Your mechanism: The G90 Summit + Smart90 Guided
  • Get clear on what genuinely matters this quarter
  • Protect those priorities once the week gets going
  • Finish every quarter knowing you moved the needle
Reserve Your Place at the G90 Summit →
🧑‍🎓

I'm a Coach or Guide

Your frameworks work. Your clients nod in the session. Then week three hits — they drift, you chase, and eventually they "pause".

Your mechanism: The Embedded 90-Day Execution Layer
  • Increase client retention and results
  • Stop being the accountability police
  • Scale impact without scaling hours
Book a Smart90 Partner Call →
The Entry Point

Start with the G90 Summit — 26 June 2026

The G90 Summit is a structured half-day quarterly planning session where founders move from a fog of competing priorities to a clear set of Rocks — the outcomes that must happen this quarter.

Not a webinar. A working session. You spend the morning on your own business, guided by a process that's helped hundreds of UK founders stop drifting and start finishing what matters.

You leave with your three to five priorities locked in, every one with an owner and a clear definition of what good looks like at the end of 90 days. And a peer group who've made the same commitment.

Reserve Your Place — £97 → Find Out More

Or join Smart90 Guided at £150/month — Summit every quarter, daily execution system, monthly check-in with Kevin, and private peer group included. Learn more →

Leading a team? The InFlight Business Health Check scores your business across Strategy, Execution, People and Cash — then shows where your leadership team aligns and where you diverge. 60 questions, 15 minutes, instant results.

Take the free Health Check →
90
Day focused quarters
2
Minute daily check-in
3–5
Strategic Rocks, not 50 goals
0
Guru talk or hype

Built on 13 Years of Real-World ScaleUp Experience

Smart90 didn't start in a tech lab. It started in the trenches — working with real business owners, solving real execution problems, over thirteen years.

2012

BizSmart® Founded

Kevin Brent founded BizSmart to help business owners build scalable, sustainable and ultimately valuable businesses. Since then, Kevin and his team have worked with hundreds of owner-managers across the UK.

2022

The Entrepreneurial ScaleUp System™

A decade of hands-on coaching became a published book and proven framework — built on the Four Pillars of Scaling: Strategy, People, Execution, and Cash. Endorsed by the ScaleUp Institute as a trusted UK ScaleUp support programme.

Now

Smart90® — The Digital Evolution

The 90-day execution rhythm at the heart of ESUS, now powered by AI coaching. The same proven methodology, available 24/7, in your pocket.

About the Founder

Kevin Brent brings four decades of experience spanning jet training in the RAF, an International Masters in Business from world-leading business school INSEAD, senior corporate roles in the pharmaceutical industry, top-tier strategy consulting, and four businesses of his own. He held a pilot's licence at 17 — before he could legally drive — competed in multiple seasons of the BRSCC MX5 Championship, and has built two kit cars based on legendary 1960s classics and his own eco-friendly home from the ground up. The same instinct — commit to something, build the system, see it through — runs through Smart90.

🏆
UK Business of the Year & Business Leader of the Year 2022
✅
Endorsed by the ScaleUp Institute
👥
Hundreds of business owners supported over 13 years
🎙
ScaleUp Radio — weekly insights from leaders who’ve been there

“We are a completely different business as a result. The ability to work with peers and understand the challenges they face is incredibly powerful.”

Richard Cox, Langley Business Systems

“The structured approach to planning and execution has transformed how we operate. We now have clarity on our priorities and a rhythm that keeps the whole team aligned and accountable.”

David Lynes, UniqueIQ

“It’s helped us bring real structure into the business — and that’s made everything else easier.”

Michaela, NBR Group
Scaleup Radio

Insights from 600+ Scaleup Leaders

Smart90 is built by Kevin Brent — host of Scaleup Radio, a weekly podcast where 600+ founders, leaders and coaches share real lessons from the scaleup journey. The same insights that shaped those conversations are built into the Smart90 system.

FAQ

Frequently asked questions

Smart90 is a 90-day planning and execution system for ambitious founders and owner-managers — and the coaches who guide them. It starts with the G90 Summit, a structured quarterly planning session where you get clear on the three to five outcomes that must happen this quarter. Smart90 Guided then keeps those priorities protected every week of the quarter — through daily AI-powered check-ins, a monthly accountability check-in with Kevin, and ScaleUp Club, a private monthly peer group by invitation only.

Smart90 is designed for two audiences: founders and owner-managers of businesses with up to 15 people who want to get clear on what genuinely matters this quarter and build the system to make it happen — and coaches, guides and membership organisations who want to embed a proven execution rhythm inside their programmes to increase client retention and results.

You set 3–5 strategic priorities (Rocks) at the start of each quarter. Each day, a 2-minute check-in confirms your focus is aligned to those Rocks. The AI Alignment Check flags drift before it costs you a week. Weekly resets keep you on track, and at the end of 90 days you review, recalibrate and go again.

Yes. Smart90 offers a 14-day free trial of the software at rhythm90.co.uk — no credit card required. After the trial, Software Only plans start at £20/month + VAT. Smart90 Essential — Summit every quarter plus the software, without the Kevin check-ins — is £47/month + VAT. For the full Smart90 Guided system — including the G90 Summit every quarter, monthly check-ins with Kevin, and ScaleUp Club — that’s £150/month + VAT.

The G90 Summit is a structured half-day virtual planning session held each quarter via Zoom. Founders move from a fog of competing priorities to a clear set of Rocks — the three to five outcomes that must happen this quarter — with owners assigned and a clear definition of what good looks like at the end of 90 days. Teams work in private breakout rooms. Solo founders join a communal group of five or six peers. A standalone seat is £97 + VAT. Next session: 26 June 2026, 09:00–13:00.