Show notes
Oct 11, 2023
Hello, I'm Granger Forson, your host at ScaleUp Radio, and you can find me at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn. Today, we're going on a delightful journey into the world of luxurious ice cream with Jason Hanratty, the visionary owner of Roll Me Up, a boutique ice cream company that's taken the UK by storm.
In our conversation, Jason unfolds his beautiful and inspiring journey, from small family business origins in Cirencester to a nationwide sensation, catering from 40 to 50 events across the UK each year. His signature roll-up ice cream, created by meticulously pouring liquid ice cream onto a frozen pan and then adding flavours like Oreo and Nutella, is an art form that has enchanted thousands, from weddings to high-profile film sets like Mission Impossible and Star Wars.
Jason's story isn't just about crafting delectable ice cream; it's a tale of tenacity, creativity, and resilience. His honesty about struggles of running a pub, burning out, and then venturing into various jobs only to stumble upon a new passion in ice cream. Jason takes us through the highs and lows, from rejection at local events to their triumphant first gig in a pub, and the success that followed.
We dive into the evolution of Jason's business model, from cash transactions to fixed price contracts, and his strategic decisions that led to success. His love for travel, new experiences, and the thrill of creating 'wow' moments for his customers resonates throughout our discussion. Join us as we explore the flavourful world of Roll Me Up, the challenges, the triumphs, and Jason's ambitious vision for the future.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Jason can be found here:
linkedin.com/in/jason-hanratty
07454627358
Resources:
Stephen King - https://stephenking.com/
London Real - https://londonreal.tv/episodes/
Quickbooks - https://quickbooks.intuit.com/
Booking .com - https://www.booking.com/
SkyScanner - https://www.skyscanner.net/