Show notes
Nov 27, 2023
Hello everyone, I'm Granger Forson. You can learn more about me at www.bizsmart-gloucestershire.co.uk or find me on LinkedIn. Today on ScaleUp Radio, we're diving deep into the fascinating world of marketing and business relationships with Ben Kinnaird, the founder of Rather Inventive. What started in 2009 as a web development company has evolved into a hub for innovative marketing strategies.
Ben isn't just your run-of-the-mill marketing expert; he is a thought leader in the field. His emphasis is on building sustainable businesses, not merely chasing profits. He advocates for the significance of forming true relationships with clients, a strategy that has seen him navigate various industries successfully. Through Rather Inventive, Ben and his team offer not just marketing solutions but ongoing support to overcome business hurdles and achieve long-lasting success.
As technology marches on, Ben discusses the dichotomy of AI in marketing—viewing it as both a threat and an opportunity. His ideas on cash flow management, time allocation, and productivity are something every business person, regardless of industry, needs to hear. He's also shared valuable insights into operating a lean yet efficient business, all while maintaining an impeccable standard of work-life balance.
So sit back, relax, and prepare to take a lot of notes. Today's episode promises to be a compelling deep-dive into the intricacies of marketing, business relationships, and much more. Ben Kinnaird is here to give you a masterclass on not just surviving but thriving in today’s rapidly changing business landscape.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/apply
You can get in touch with Granger here:
Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Ben can be found here:
linkedin.com/in/benkinnaird-marketing-expert
Resources:
The Factory of One by Daniel Markovitz - https://uk.bookshop.org/p/books/a-factory-of-one-applying-lean-principles-to-banish-waste-and-improve-your-personal-performance-daniel-markovitz/2083265?ean=9781439859933
Profit First by Mike Michalowicz - https://profitfirstbook.com/
Getting Things Done by David Allen - https://uk.bookshop.org/p/books/getting-things-done-the-art-of-stress-free-productivity-david-allen/2593335?ean=9780349408941
A World Without E-Mail by Cal Newport - https://uk.bookshop.org/p/books/a-world-without-email-find-focus-and-transform-the-way-you-work-forever-from-the-nyt-bestselling-productivity-expert-cal-newport/5014035?ean=9780241341414
Audible - https://www.audible.co.uk/
The Accidental Tech podcast - https://atp.fm/
Zoe podcast - https://zoe.com/learn/category/podcasts
The Economist podcast - https://www.economist.com/podcasts
The Hey app - https://www.hey.com/apps/