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Episode #349 - Versatility Brings Success, All Built Around Four Essential Service Pillars - with Amanda Hershman and Rachel Redondo

Episode #349 9 Feb 2024

Show notes

Feb 9, 2024

Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and this week on the show
I’m joined by  the dynamic mother and daughter duo behind Twenty Two Business, Amanda Hershman and Rachel Redondo. Launched during the depths of COVID, their company thrives on a blend of digital services, remote support, recruitment, and lead generation.

Discover the significance of "22," a lucky number honouring Amanda's mother. With Rachel excelling in the digital realm and Amanda focusing on networking, they've found a perfect synergy.

We hear how networking played a pivotal role, constituting 47% of their revenue last year. Beyond profits, Amanda and Rachel derive immense fulfilment from giving back to charities.

Join us as we delve into their journey—from the symbolic beginnings to their commitment to organic growth, long-term client relationships, and a sustainable future. 

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever
you like to listen to your podcasts. You can also nominate a guest for ScaleUp Radio if you know someone with an interesting ScaleUp story – you can find how
in the shownotes 

Listen on for an inspiring story of family, collaboration, and impactful entrepreneurship!

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/apply

 

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.

Smart90 Summit

 

 

Amanda and Rachel can be found here:

linkedin.com/in/amandahershman

linkedin.com/in/rachel-redondo

amanda@twentytwobusiness.com

rachel@twentytwobusiness.com

https://twentytwobusiness.com/

 

Resources:

LinkedIn - https://www.linkedin.com/

LEP Network - https://www.lepnetwork.net/local-growth-hub-contacts/

Canva - https://www.canva.com/en_gb/

 

Liked this conversation? Bring the same thinking to your business.

ScaleUp Radio is hosted by Kevin Brent — founder of Smart90, author of the Entrepreneurial ScaleUp System (ESUS), and the same Kevin who works directly with founders inside the G90 Summit.

The Summit is a structured half-day — quarterly, virtual via Zoom — where founders and their teams get clear on the three to five things that must happen in the next 90 days, and leave with a plan committed to making them happen.

Reserve Your Place at the G90 Summit →

Next session: 26th June 2026 · £97 for a standalone seat · smart90.co.uk/summit