Show notes
Feb 23, 2024
In this inspiring episode of ScaleUp Radio, we had the pleasure of sitting down with Masha Epshtein, the dynamic CEO of Lon, to delve into her riveting entrepreneurial journey and the birth of her innovative business. Fleeing the turmoil in Ukraine with her sons, Masha's resettlement in London led her to identify a pervasive issue in office setups: the need for effective cable management solutions. This revelation sparked the creation of Lon, a company poised to revolutionise workspace organisation with its flagship connectivity hub.
Masha shares her experiences of investing £100k into her vision and preparing for a pivotal Kickstarter campaign set to launch in March, aimed at not only raising funds but also showcasing market traction. She opens up about the formidable challenges she has faced, from navigating an unfamiliar business landscape as an immigrant to the intricacies of developing a physical product without a pre-existing network.
Despite these hurdles, Masha's story is one of resilience and unwavering belief in her idea. She offers invaluable advice to fellow entrepreneurs: the importance of pursuing your vision with tenacity, regardless of the obstacles. This episode covers a range of topics, from Masha's background and the origin story of Lon to the current stage of the business, the challenges of product development and certification, and the strategic plans for crowdfunding and future growth.
Join us on ScaleUp Radio for an episode filled with insightful takeaways, practical advice, and the compelling story of a business that's set to make waves in the market. Whether you're an aspiring entrepreneur or an established business owner, Masha's journey and the lessons she shares are sure to inspire and inform.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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grangerf@biz-smart.co.uk
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Masha ca be found here:
https://get.lon.ltd is the crowd funding link
www.lon.ltd is the website
Resources:
Wordpress - https://wordpress.com/
Mailchimp - https://mailchimp.com/