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Episode #359 - A Marketing Recipe for Success: The All About The Cook Story - with Claire Ladkin — ScaleUp Radio Episode #359

Episode #359 - A Marketing Recipe for Success: The All About The Cook Story - with Claire Ladkin

Episode #359 4 Mar 2024

Show notes

Mar 4, 2024

Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and this week on the show
we dive into the culinary world with Claire Ladkin, founder of All About The Cooks. This groundbreaking platform turns home kitchens into local marketplaces, letting cooks sell their delicious creations. Launched in the throes of 2020, it faced pandemic hurdles but emerged as a community staple. We'll explore the startup's journey, from the tech challenges and fundraising rollercoaster to the marketing strategies that fuelled its growth. Claire shares her vision for a future where home-cooked meals bind communities, and her platform empowers cooks nationwide. 

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever
you like to listen to your podcasts. You can also nominate a guest for ScaleUp Radio if you know someone with an interesting ScaleUp story – you can find how
in the show notes 

For now, Join us for an inspiring conversation on innovation, resilience, and the power of good food.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

If you would like to be a guest on ScaleUp Radio, please click here:

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You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.

Smart90 Summit

 

Claire can be found here:

https://allaboutthecooks.co.uk/

claire@allaboutthecooks.co.uk

linkedin.com/in/claireladkin

 

Resources:

Zapper - https://zapier.com/

 

Liked this conversation? Bring the same thinking to your business.

ScaleUp Radio is hosted by Kevin Brent — founder of Smart90, author of the Entrepreneurial ScaleUp System (ESUS), and the same Kevin who works directly with founders inside the G90 Summit.

The Summit is a structured half-day — quarterly, virtual via Zoom — where founders and their teams get clear on the three to five things that must happen in the next 90 days, and leave with a plan committed to making them happen.

Reserve Your Place at the G90 Summit →

Next session: 26th June 2026 · £97 for a standalone seat · smart90.co.uk/summit