Show notes
Mar 8, 2024
Welcome back to another insightful episode of ScaleUp Radio, brought to you by Granger Forson, your guide to business joy and growth. Find me at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn to embark on a journey of continuous improvement and entrepreneurial success.
In this episode, we dive into the inspiring world of Ellie & Jacob Dailey, the dynamic duo behind Redhawk, a company revolutionising the way businesses engage online through personalised visual content and social profiles.
Redhawk's commitment to forming long-lasting partnerships is a testament to their belief in building credibility and attractiveness online through consistent, engaging visual storytelling. Their approach is not about quick gains but empowering clients with honest feedback and tailored strategies.
Ellie and Jacob share their wisdom on managing challenges, pivoting the business model to focus on quality partnerships, and the importance of valuing early adopters. Their story is a powerful reminder of starting small, learning fast, and the significance of local networking and referrals in building a non-generic, personalised approach to digital engagement.
The conversation also explores the evolving digital landscape, the frustration with unpredictable algorithm changes, and the quest for more transparency from tech giants. Ellie and Jacob's commitment to fun, flexibility, and focusing on partnerships shines through as they discuss their future goals, including building Redhawk into an exit-able business within five years.
This episode is a goldmine for entrepreneurs looking to enhance their digital presence, learn the importance of customer-focused flexibility, and the power of constructive feedback. Join us as we uncover the keys to Redhawk's success and the lessons they've learned along the way.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Ellie & Jacob can be found here:
Resources:
The 7 Habits Of Highly Effective People by Stephen R Covey - https://uk.bookshop.org/p/books/the-7-habits-of-highly-effective-people-revised-and-updated-30th-anniversary-edition-stephen-r-covey/3555997?ean=9781471195204
The Platinum Rule by Dr Tony Alessandra - https://uk.bookshop.org/p/books/the-platinum-rule-for-small-business-mastery-dr-tony-alessandra/2619284?ean=9780981937144
The 100 Best Business Books by Jack Convert - http://tinyurl.com/45c7uk98
We Can Do The Hard Things - https://wecandohardthingspodcast.com/
Smartless - https://www.smartless.com/
The Rest Is History - https://therestishistory.com/episodes/
I Made This - https://billmeeks.com/i-made-this-new-podcast/
Unit Convert - https://www.unitconverters.net/
World Clock - https://www.timeanddate.com/worldclock/
Trainline - https://www.thetrainline.com/information/apps
Google Maps - https://www.google.co.uk/maps