Show notes
Mar 22, 2024
Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.
I’m Kevin Brent and this week on the show I’m joined by McCartney Aldous, founder of The Student PT. McCartney's vision? To revolutionise university life by connecting students through exercise, improving both their mental health and social lives.
He candidly shares his early challenge: jumping too quickly into building an app without thorough market research. Now, he's recalibrating with a focus on deep market understanding, building his personal training business for financial backing, and seeking crucial partnerships with universities and gyms.
It's a tale of resilience, strategic pivots, and the power of community in the fitness industry.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Scale your Business - The Entrepreneurial ScaleUp System
McCartney can be found here:
linkedin.com/in/mccartney-aldous
https://www.instagram.com/coach_mccartney_aldous/
https://www.instagram.com/the_student_pt/
Resources:
Atomic Habits by James Clear - https://uk.bookshop.org/p/books/atomic-habits-the-life-changing-million-copy-1-bestseller-james-clear/2458373?ean=9781847941831
The Chimp Paradox by Prof Steve Peters - https://uk.bookshop.org/p/books/the-chimp-paradox-the-acclaimed-mind-management-programme-to-help-you-achieve-success-confidence-and-happiness-prof-steve-peters/3814057?ean=9780091935580
How To Win Friends & Influence People by Dale Carnegie - https://uk.bookshop.org/p/books/how-to-win-friends-and-influence-people-dale-carnegie/15666?ean=9789357768351
Sleep Cycle app - https://www.sleepcycle.com/
Trainerize app - https://www.trainerize.com/
ToDoist app - https://todoist.com/
The Modern Wisdom podcast - https://chriswillx.com/podcast/