Show notes
Apr 19, 2024
Welcome back to another delicious slice of inspiration on ScaleUp Radio, where we feast on the success stories that warm the entrepreneurial soul. I'm your host, Granger Forson. You can find me nurturing the seeds of business joy at [www.bizsmart-gloucestershire.co.uk](http://www.bizsmart-gloucestershire.co.uk) or connecting the dots of opportunity on LinkedIn.
Today, we delve into the savoury journey of Rachael Willoughby, a maven in melding creative ingenuity with gustatory delight through her ventures, Square One Software and CasaGees Pizza Delivery.
Rachael's odyssey is a testament to the transformative power of adversity, pivoting from graphic design to web development amidst the 2009 recession, only to concoct a whole new success recipe with CasaGees during the lockdown.
Her story is a masterclass in resilience, innovation, and the art of leveraging one's passion into a thriving business.
With over two decades of experience under her belt, Rachael's insights are golden for anyone looking to navigate the tumultuous waters of entrepreneurship with grace and gusto.
In this episode, we explore how Rachael's knack for networking, her strategic pivot to digital marketing, and the embrace of a "Fix what bugs you" mentality propelled her software business to new heights.
Meanwhile, CasaGees stands as a testament to the power of quality, community engagement, and creative marketing – from the "50% Club" to serendipitous pizza giveaways that captured the hearts (and stomachs) of her local area.
Listeners, prepare to be inspired by Rachael's journey from facing the brink during a recession to rolling out the dough of her dreams amidst a global pandemic.
Her story is a rich blend of perseverance, strategic innovation, and the joy of bringing people together, whether through pixels or pizzas.
Remember, in the world of business, every challenge is just an ingredient in the recipe for success.
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Rachael can be found here:
linkedin.com/in/rachaelwilloughby
https://www.youtube.com/@elliottrichmondwp
Resources:
High Performance Habits by Brendon Burchard - https://uk.bookshop.org/p/books/high-performance-habits-how-extraordinary-people-become-that-way-brendon-burchard/101940?ean=9781788176576
7 Habits of Highly Effective People by Stephen R Covey - https://uk.bookshop.org/p/books/the-7-habits-of-highly-effective-people-revised-and-updated-30th-anniversary-edition-stephen-r-covey/3555997?ean=9781471195204
Profit First by Mike Michalowicz - https://profitfirstbook.com/
Just F*cking Do It by Noor Hibbert - https://uk.bookshop.org/p/books/just-f-cking-do-it-stop-playing-small-transform-your-life-noor-hibbert/6240417?ean=9781473692954
Zoho Expense - https://www.zoho.com/uk/expense/