Show notes
May 24, 2024
Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.
I’m Kevin Brent and today I’m thrilled to have Becky Benfield-Humberstone, founder of The Brand Artisan, joining us.
Becky shares her deep insights into branding beyond just a logo, explaining how effective branding encompasses everything from visuals to voice, creating a compelling, emotionally resonant experience for customers.
We'll explore her unique branding process, discussing the importance of starting with the "why" of a business, understanding target audiences, and how these elements converge to forge a distinctive brand identity.
We'll also dive into her entrepreneurial journey from crafting model horses to branding consultancy, highlighting her approach to pricing based on value and her tips on navigating challenges like setting up a brand without direct competitors.
Plus, discover how Becky builds a team culture centred on passion and alignment with the business's goals.
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Join us for a jam-packed session full of actionable insights on how to scale up and make your brand stand out!
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
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Kevin's Latest Book Is Available!
Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Becky can be found here:
https://www.thebrandartisan.co.uk/
Resources:
Asana - https://asana.com/
Monday - https://monday.com/
Strava - https://www.strava.com/