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Episode #409 - Building relationships and effective storytelling are vital for success - with Joe Seddon — ScaleUp Radio Episode #409

Episode #409 - Building relationships and effective storytelling are vital for success - with Joe Seddon

Episode #409 2 Sep 2024

Show notes

Sep 2, 2024

Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I’m Kevin Brent and this week on the show I’m joined by Joe Seddon, founder and CEO of Zero Gravity. Joe shares his entrepreneurial journey, starting with just £200 to build an MVP, leveraging storytelling to attract investors, and raising a £425k pre-seed round.

He emphasises focusing on solving one key problem initially, building a strong culture, and hiring for values over skills. Joe's mission is to help students from low-income backgrounds access top universities and careers, breaking the link between socioeconomic status and opportunity.

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Stay tuned for Joe's insights on building and scaling a mission-driven tech startup. Let's dive in!

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.

Smart90 Summit

 

Joe can be found here:

https://www.zerogravity.co.uk/

linkedin.com/in/joeseddon

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ScaleUp Radio is hosted by Kevin Brent — founder of Smart90, author of the Entrepreneurial ScaleUp System (ESUS), and the same Kevin who works directly with founders inside the G90 Summit.

The Summit is a structured half-day — quarterly, virtual via Zoom — where founders and their teams get clear on the three to five things that must happen in the next 90 days, and leave with a plan committed to making them happen.

Reserve Your Place at the G90 Summit →

Next session: 26th June 2026 · £97 for a standalone seat · smart90.co.uk/summit