Show notes
Sep 18, 2024
Hi, I’m Granger Forson, and you can find me at www.bizsmart-gloucestershire.co.uk or on LinkedIn. In this episode of ScaleUp Radio, we dive into the inspiring journey of Alexander Golev, founder of SAMexpert. Alexander shares his incredible story of starting and scaling his business, providing valuable insights into the world of software asset management and Microsoft licensing.
Alexander began SAMexpert in 2003, and after a few years, he reestablished it in the UK, focusing on cost avoidance and consultancy in the complex field of Microsoft licensing. His journey emphasises the importance of hiring passionate employees who elevate the business and the significance of having a clear long-term vision from the start.
At SAMexpert, the team helps large enterprises and service providers navigate the labyrinth of Microsoft licensing, ensuring fair pricing and significant cost savings. Alexander’s approach of giving freely without expectation has not only built strong connections but also opened up new opportunities for the business.
With a multicultural team and a culture based on mutual trust and direct communication, SAMexpert stands out in the industry. Alexander shares his vision for the future, aiming for a £20M turnover, 100 employees, and international offices within the next five years, with a shift towards cloud cost management.
Join us as we explore Alexander's entrepreneurial journey, his challenges, successes, and the values that drive SAMexpert. Don’t miss this episode packed with insights and inspiration for every business leader.
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Alexander can be found here:
https://www.youtube.com/samexperttv
Resources:
Watching The English by Kate Fox - https://uk.bookshop.org/p/books/watching-the-english-hidden-rules-of-conduct-kate-fox/254068?ean=9785519512640
Day Trading Attention by Gary Vaynerchuk - https://uk.bookshop.org/p/books/new-book-by-gary-vaynerchuk-gary-vaynerchuk/7604532?ean=9780063317598
This Is Marketing by Seth Godin - https://uk.bookshop.org/p/books/this-is-marketing-you-can-t-be-seen-until-you-learn-to-see-seth-godin/1201532?ean=9780241370148
Gary Vee YouTube - https://www.youtube.com/@garyvee
Damian Talks Money - https://www.youtube.com/@DamienTalksMoney
WindUp - https://app.windup.pro/#/login/
Waze - https://www.waze.com/apps