Show notes
Sep 25, 2024
Hi there, I’m Granger Forson. You can find me at [www.bizsmart-gloucestershire.co.uk](www.bizsmart-gloucestershire.co.uk) or connect with me on LinkedIn.
In this episode of ScaleUp Radio, we dive deep into the inspiring journey of Grace Carter, a dynamic entrepreneur who has seamlessly blended her passion for branding with a mission to empower women through her newly established Metamorphose Group. Grace started her entrepreneurial journey seven years ago with Afra, a branding agency that has now become part of her larger vision, Metamorphose Group.
Grace’s story is one of resilience, creativity, and commitment to social impact. As the managing director of Metamorphose Group, she has built a unique business structure that encompasses 18 brands, each aligned with her core values of mental health, social equity, and entrepreneurship. Through her work, Grace is not only transforming the landscape of branding but also creating platforms that support women in various aspects of life and business.
One of the most compelling aspects of Grace’s journey is her candid discussion about the challenges of balancing motherhood with running a business. Her honesty about the sacrifices and mental load involved provides a refreshing perspective on what it means to be a female entrepreneur today.
Grace’s approach to team culture is equally inspiring. She leads a team of seven with a focus on flexibility, clear communication, and valuing output over face-time, fostering a work environment that respects the personal lives of her team members.
Join us as we explore Grace’s innovative marketing strategies, her vision for the future, and how she’s using her platform to make a lasting impact on the world.
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Grace can be found here:
https://metamorphosegroup.co.uk/
Resources:
Traction by Gino Wickman - https://uk.bookshop.org/p/books/traction-get-a-grip-on-your-business-gino-wickman/3561744?ean=9781936661831
Richard Branson Books - https://www.virgin.com/branson-family/books
Period Power by Maisie Hill - https://uk.bookshop.org/p/books/period-power-harness-your-hormones-and-get-your-cycle-working-for-you-maisie-hill/1593559?ean=9781472963611
Scattered Minds by Gabor Maté - https://uk.bookshop.org/p/books/scattered-minds-the-origins-and-healing-of-attention-deficit-disorder-dr-gabor-mate/1973701?ean=9781785042218