Episode #439 - Building A Successful Canine Online Presence, Which Isn’t To Be Sniffed At - with Stephnie Gribble from Canine Collection

Dec 16, 2024

Hi there and welcome to another inspiring episode of ScaleUp Radio, the podcast designed to make navigating the ScaleUp journey a little easier by learning from the experiences of others. This week, I’m joined by Stephnie Gribble, founder and owner of Canine Collection, an innovative online dog store launched in January 2024.

Stephnie has achieved remarkable growth in less than a year, combining eco-conscious values with an eye for modern marketing strategies. In this episode, we’ll dive into the fascinating story behind Canine Collection, explore the challenges Stephnie has faced, and uncover her ambitious plans for the future.

Key Highlights:

• A Unique Selling Proposition: Canine Collection specialises in eco-friendly and vegan-friendly products, including toys made from recycled t-shirts and harnesses crafted from plastic bottles. Stephnie is committed to providing affordable, high-quality items for dogs of all breeds and sizes.
• Marketing Magic: Leveraging social media platforms like Instagram and TikTok, Stephnie has created a strong online presence and even built a network of "dog reps" to promote her products. Her approach includes competitions, engagement tactics, and showcasing her own personality in the brand’s marketing.
• Early Success: Despite being a young business, Canine Collection has already been shortlisted for awards like the Great British Entrepreneur Awards and participated in major events such as Crufts just months after launching.

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For now, continue listening for the full story from Stephnie.

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Stephanie can be found here:

https://www.caninecollection.co.uk/

 

Resources:

Risk Roulette by Graham Ruddick - https://uk.bookshop.org/p/books/risk-roulette-the-surprising-reasons-why-some-businesses-work-and-others-fail-graham-ruddick/7642885?ean=9781398616059

The Diary of a CEO by Steven Bartlett - https://uk.bookshop.org/p/books/the-second-book-by-steven-bartlett-keep-it-to-yourself-steven-bartlett/7257436?ean=9781529146509

Clear Thinking by Shane Parrish - https://uk.bookshop.org/p/books/clear-thinking-turning-ordinary-moments-into-extraordinary-results-shane-parrish/7419840?ean=9781804947036

Surrounded By Idiots by Thomas Erikson - https://uk.bookshop.org/p/books/surrounded-by-idiots-the-four-types-of-human-behaviour-or-how-to-understand-those-who-cannot-be-understood-thomas-erikson/1880113?ean=9781785042188

Photo Circle app - https://www.photocircleapp.com/

CapCut - https://www.capcut.com/

Tamsin Broster - https://tamsinbroster.co.uk/