Show notes
Jan 6, 2025
Hi there! I’m Granger Forson, and you can find me at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn. This episode of ScaleUp Radio features the inspiring journey of Robin Waite, founder of Fearless Business, a coaching practice helping service-based businesses thrive.
Robin’s story begins with running a successful web design and marketing agency for over a decade. Despite growing to 180 clients and generating nearly £250,000 in revenue, Robin faced burnout and made the courageous decision to close the business. What followed was a transformative shift into coaching, where Robin now empowers entrepreneurs to repackage their services, escape the time-for-money trap, and double their revenue while working with fewer clients.
In this episode, Robin shares the importance of strategic partnerships, focusing on marketing assets with long-term impact, and prioritizing health and meaningful work. His insights on pricing strategies—such as raising rates dramatically to attract better clients—are eye-opening and actionable for any business leader.
We also explore how Robin’s recent health challenges have shaped his approach to work and life, emphasizing joy, travel, and connections over the grind. With practical tips on building influential relationships and creating sustainable marketing strategies, Robin’s story is a treasure trove of wisdom for anyone on a ScaleUp journey.
To ensure you don’t miss any inspirational future episodes, do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.
So, let’s now dive into the inspiring journey of resilience, transformation, and fearless growth with Robin Waite.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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Kevin's Latest Book Is Available!
Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Robin can be found here:
https://www.youtube.com/@RobinMWaite
Resources:
Take Your Shot by Robin Waite - https://uk.bookshop.org/p/books/take-your-shot-how-to-grow-your-business-attract-more-clients-and-make-more-money-robin-waite/3520342?ean=9780995776807
Built To Sell by John Warrillow - https://uk.bookshop.org/p/books/built-to-sell/1892878?ean=9781591845829
The Road Less Stupid by Keith J Cunningham - https://www.goodreads.com/book/show/36653486-the-road-less-stupid
Key Person Of Influence by Dan Priestley - https://uk.bookshop.org/p/books/key-person-of-influence-the-five-step-method-to-become-one-of-the-most-highly-valued-and-highly-paid-people-in-your-industry-daniel-priestley/625472?ean=9781781331095
Oversubscribed by Dan Priestley - https://uk.bookshop.org/p/books/oversubscribed-how-to-get-people-lining-up-to-do-business-with-you-daniel-priestley/3262406?ean=9780857088253
The Futur by Chris Dove podcast - https://thefutur.com/content/curiosity-is-key-to-success-philip-van-dusen
Deep Dive with Ali Abdul podcast - https://www.youtube.com/@DeepDivewithAliAbdaal