Show notes
Jan 22, 2025
In this episode of ScaleUp Radio, Kevin Brent speaks with Fiona Wylie, the CEO and founder of Brand Champions, a dynamic marketing consultancy with a unique team of ex-clients. Brand Champions positions itself as an extension of its clients’ marketing teams, providing bespoke marketing solutions across industries ranging from healthcare to restaurants, including big names like Pizza Express.
Fiona shares the inspiring story of building a consultancy that not only delivers exceptional results but also maintains a laser focus on client satisfaction and team happiness – both exceeding 90%.
The conversation is divided into three key sections:
- The Business: Fiona provides a detailed overview of Brand Champions, including its transparent pricing model, virtual team structure, and wide range of services.
- Scaling Challenges: We dive into the obstacles Fiona has faced, such as generating new business and retaining a cohesive team, and the strategies she’s implemented to overcome them.
- Quickfire Insights: Fiona shares her thoughts on consistent marketing strategies, balancing brand-building with sales activation, and what the future holds for Brand Champions, including their global ambitions.
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For now, continue listening for the full story from Fiona.
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Fiona can be found here:
https://www.linkedin.com/in/fewylie/
https://www.linkedin.com/company/the-brand-champions-london-ltd/
Resources:
The Alchemist by Paulo Coelho - https://uk.bookshop.org/p/books/the-alchemist-paulo-coelho/238009?ean=9780722532935
The Immortal Life of Agencies podcast - https://www.codefinery.com/podcast/
SparkToro - https://sparktoro.com/