Show notes
Feb 10, 2025
In this episode of ScaleUp Radio, Kevin Brent speaks with Sarah Simons, co-founder of British Baby Box, a company dedicated to providing safe sleeping spaces for newborns while addressing social inequalities. Celebrating their 10th anniversary this year, British Baby Box is on the brink of delivering their millionth baby box.
Sarah’s journey began with a tough upbringing that instilled in her the resilience and drive to succeed. She shares how these qualities shaped her entrepreneurial path, culminating in the establishment of British Baby Box with her business partner. Inspired by Finland’s 90-year tradition of government-issued baby boxes, Sarah and her partner adapted the idea for the UK, tailoring it to meet the needs of families in poverty.
Throughout this episode, Sarah delves into:
- Her entrepreneurial journey: From a challenging childhood to launching a business with no prior experience.
- Establishing credibility: Securing the first British Standards certification for baby boxes after a rigorous four-and-a-half-year process.
- Balancing profit and social mission: How British Baby Box partners with government agencies, local councils, and charities to distribute boxes to families in need, ensuring babies have a safe place to sleep.
- Future aspirations: Expanding beyond the UK, with discussions already underway to bring British Baby Box to Europe.
The one key thing from this episode? Believe in yourself and your mission—it’s the foundation for building something meaningful.
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For now, continue listening for the full story from Sarah.
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Sarah can be found here:
linkedin.com/in/sarah-simons-93ab9598