Show notes
Mar 10, 2025
Hi there, and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.
I’m Kevin Brent, and in today's episode, I’m joined by Chibuikem Osuchukwu, also known as Chibs, the founder of GuDee—a plant-based protein brand harnessing the power of West African superfoods.
Chibs’ journey is a fascinating one. He started his career in aerospace engineering but made the bold move into entrepreneurship, driven by a passion for nutrition, sustainability, and making a positive impact. GuDee is pioneering the use of egusi seeds, a high-protein, nutrient-dense, and allergy-free superfood that’s been consumed in West Africa for over 5,000 years.
In this episode, our conversation is structured into
three parts:
1️⃣ First, we discuss GuDee’s
products, business model, and where it is on the ScaleUp
journey.
2️⃣ Then, we explore the key
challenges Chibs has faced while scaling, including
educating the market about an unfamiliar product,
navigating complex logistics, and bootstrapping the
business.
3️⃣ Finally, we wrap up with a few
quickfire questions to get to know Chibs’ thoughts
on entrepreneurship and business growth.
One key takeaway from this episode? 👉 Educating your market is just as important as having a great product. If customers don’t understand what you’re offering, they won’t buy it!
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Chibs.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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https://bizsmarts.co.uk/scaleupradio/kevin
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Chibuikem can be found here:
https://www.linkedin.com/in/chibuikemosuchukwu/
https://www.instagram.com/getgudee/
Resources:
HubSpot - https://www.hubspot.com/