Episode #469 - Grow A Mighty Business Rooted In Purpose And Impact - with Catherine Frankpitt

Apr 7, 2025

Hello, I’m Granger Forson – you can find me at www.bizsmart-gloucestershire.co.uk or look me up on LinkedIn. In today’s episode, we shine a spotlight on the entrepreneurial journey of the remarkable Catherine Frankpitt, founder and Managing Director of Strike Communications.

 

Catherine has built a “small but mighty” PR agency dedicated to “comms for good.” What does that mean? It’s her creative way of describing how she elevates charities and not-for-profits by telling their stories authentically and powerfully, ensuring that important causes reach the right audiences.

 

From navigating the pandemic just weeks after launching, to bringing together a team that mirrors her passion for positive social impact, Catherine’s journey is a testament to strategic thinking and perseverance. She explains how being lean allows her agency to remain agile while delivering results that truly matter, especially in the charitable sector.

 

We also touch on the art of leadership in a growing team. Catherine candidly shares her lessons learned in people management and how striking the right balance between flexibility and accountability is crucial for success.

 

This conversation will leave you feeling inspired by Catherine’s drive to make the world a better place through strategic storytelling. I’m certain you’ll pick up a few gems on how to build a purposeful business while staying true to your core values.

 

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So, let’s now dive into the inspiring journey of small but mighty, comms for good and creative problem-solving with Catherine.

 

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You can get in touch with Granger here:

grangerf@biz-smart.co.uk

 

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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.

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Catherine can be found here:

https://www.strikecommunications.co.uk/

 

Resources:

Inside The Nudge Unit by David Halpern - https://uk.bookshop.org/p/books/inside-the-nudge-unit-how-small-changes-can-make-a-big-difference-david-halpern/4236590?ean=9780753556559

Thinking Fast & Slow by Daniel Kahneman - https://uk.bookshop.org/p/books/thinking-fast-and-slow-daniel-kahneman/407361?ean=9780141033570

Media Storm podcast - https://mediastormpodcast.com/

Desert Island Discs podcast - https://www.bbc.co.uk/programmes/b006qnmr