Show notes
May 12, 2025
On this episode of ScaleUp Radio, we dive into the story of Andrew Kelly, the founder of Eightyfive90, a dynamic digital content production company specialising in photography, videography, and drone services.
Andrew shares how he turned a crisis into an opportunity when the COVID-19 pandemic forced him to re-evaluate his business strategy – a move that led to significant growth. With turnover increasing by 48% in the last year, Eightyfive90 has expanded beyond Northern Ireland to work with clients in Southern Ireland and internationally.
Beyond the lens of content creation, Andrew is also passionate about business mentoring, having supported around 40 early-stage businesses over the past year. His insights into financial management, digital marketing, and subcontractor relationships are incredibly practical – and deeply rooted in authenticity and experience.
🔍 In This Episode:
- Discover how Eightyfive90 evolved during the pandemic and embraced unexpected growth opportunities.
- Learn the importance of authenticity in digital marketing and why Andrew prioritises platforms like TikTok for reaching audiences effectively.
- Get valuable advice on managing cash flow using Andrew's 40-40-20 financial split model to ensure business sustainability.
- Understand how Andrew approaches subcontracting, setting professional expectations to protect his brand.
- Hear how mentoring others has shaped his own business journey – from bank accounts to business basics.
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For now, continue listening for the full story from Andrew.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Andrew can be found here:
https://www.linkedin.com/in/eightyfive90/
https://www.instagram.com/eightyfive90
Resources:
LinkedIn - https://www.linkedin.com/feed/