Show notes
May 21, 2025
Welcome to another episode of ScaleUp Radio with me, Granger Forson. You can find me at www.bizsmart-gloucestershire.co.uk or on LinkedIn. This time, I had the true pleasure of talking to Bob Hayward, founder of two incredible ventures: Be More Effective and Key Performance Training.
Bob’s entrepreneurial journey is not only seasoned with decades of experience but fuelled by a deep commitment to improving the lives of others. His business Be More Effective is a consultancy designed to unlock human potential through the scientific blend of coaching, training and recruitment, all focused on helping businesses achieve sustainable high performance.
His second venture, Key Performance Training, is equally impressive — a regulated training provider using practical skill-building as a pathway to meaningful employment. Think forklift certifications leading to second chances, real jobs, and better futures.
What stands out about Bob is his unwavering belief that success in business is about more than strategy — it’s about understanding people. With a background in psychiatry, he brings a unique and compelling lens to leadership and hiring. From avoiding the pitfalls of ‘like bias’ in recruitment to treating people the way they want to be treated (not how youwant to be treated), Bob’s insights could change how you lead your team forever.
We also talk about the power of goals and structured onboarding, the mistakes many leaders make by not setting clear performance expectations early, and how just a few adjustments can change retention rates and team energy drastically.
If you're in the scale-up phase and you're wrestling with hiring the right people, motivating them, or building a culture that thrives — this episode is essential listening.
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So, let’s now dive into the inspiring journey of employment transformation, human-centred coaching, and legacy building with Bob Hayward.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Bob can be found here:
https://www.linkedin.com/in/bobhayward/
https://www.bemoreeffective.com/
Resources:
The Profit Secret by Bob Hayward - https://www.waterstones.com/book/the-profit-secret/bob-hayward/nick-baldock/9781784529116
The Inside Advantage by Robert Bloom - https://www.waterstones.com/book/the-inside-advantage/robert-bloom/dave-conti/9780071495691
3Hag Way by Shannon Susko - https://www.metronomics.com/books-by-shannon
Zig Zigler - https://www.ziglar.com/
Create Motivation by Kate Turner - https://uk.bookshop.org/p/books/create-motivation-unlock-the-leader-within-kate-turner/558902?ean=9781781334546
Crucial Conversations by Emily Gregory - https://uk.bookshop.org/p/books/crucial-conversations-tools-for-talking-when-stakes-are-high-third-edition-joseph-grenny/6198176?ean=9781260474183
Unreasonable Hospitality by Will Guidara - https://uk.bookshop.org/p/books/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-will-guidara/7110621?ean=9781529146813
Defeat Into Victory by William Slim - https://uk.bookshop.org/p/books/defeat-into-victory-pan-military-classics-series-william-slim/2549263?ean=9780330509978
Any Do app - https://www.any.do/
Remarkable app - https://support.remarkable.com/s/article/Desktop-app
Duolingo - https://www.duolingo.com/