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Episode #485 - Aligning Business With Values, To Create A Winning Marketplace - with Lorraine Allman — ScaleUp Radio Episode #485

Episode #485 - Aligning Business With Values, To Create A Winning Marketplace - with Lorraine Allman

Episode #485 2 Jun 2025

Show notes

Jun 2, 2025

On this episode of ScaleUp Radio, Kevin Brent is joined by Lorraine Allman, a purpose-driven entrepreneur and the founder of Party Without Plastic – a marketplace for sustainable, plastic-free party supplies that launched in spring 2024 and is already on an exciting growth trajectory.

Lorraine brings a wealth of experience to the conversation, having built and scaled multiple ventures. In this insightful and honest discussion, she shares the highs and lows of her journey so far, from funding challenges to transitioning from founder-led to team-based operations, all while keeping a firm eye on purpose, sustainability, and profit.

In this episode, you’ll discover:

  • How Party Without Plastic curates sustainable party products from UK-based small businesses
  • Why building a scalable technical infrastructure took nine months – and was absolutely worth it
  • The commission-based marketplace model that only charges sellers when sales are made
  • Lorraine’s top tips for securing external investment, including aligning on values and vision
  • The power of social proof, including accreditations like the Global Good Market, in customer acquisition
  • The challenges of scaling a team, maintaining brand consistency, and managing time effectively

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Lorraine.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.

Smart90 Summit

 

Lorraine can be found here:

https://www.linkedin.com/in/lorraineallman/

https://www.linkedin.com/company/party-without-plastic/

https://www.instagram.com/plasticfreeparty/

lorraine@partywithoutplastic.com

 

Resources:

The Brand Is Female podcast - https://www.thebrandisfemale.com/

Let My People Go Surfing podcast - https://open.spotify.com/episode/6KgNYkTEcBqLboNzX2AkJS

It Really Is Just Good Business By Jill Poet - https://uk.bookshop.org/p/books/it-really-is-just-good-business-the-art-of-operating-a-responsible-ethical-and-profitable-small-business-jill-poet/7354896?ean=9781803411941

Liked this conversation? Bring the same thinking to your business.

ScaleUp Radio is hosted by Kevin Brent — founder of Smart90, author of the Entrepreneurial ScaleUp System (ESUS), and the same Kevin who works directly with founders inside the G90 Summit.

The Summit is a structured half-day — quarterly, virtual via Zoom — where founders and their teams get clear on the three to five things that must happen in the next 90 days, and leave with a plan committed to making them happen.

Reserve Your Place at the G90 Summit →

Next session: 26th June 2026 · £97 for a standalone seat · smart90.co.uk/summit