Show notes
Jun 18, 2025
Hi, I’m Granger Forson – you can find me at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn. In this episode of ScaleUp Radio, I’m joined by the inspiring Alice Garrett, founder of Alice Caroline, a business built around the joyful art of quilting, Liberty Fabrics, and empowering creativity.
What began as a desire to make Liberty Fabric more accessible to fellow enthusiasts has grown into a thriving enterprise with 34 staff, global reach, and over 700 fabrics curated for quilters, makers, and creatives. Alice’s story is not just about fabric – it’s about passion, purpose, and reconnecting people with creativity through beautifully designed sewing kits, workshops, and books.
We talk about how Alice evolved from PhD chemist to entrepreneur, learning every day on the job, and growing a business that now runs five distinct yet interconnected operations – from e-commerce to manufacturing, and from subscription clubs to workshops. It’s a perfect example of “embrace problems” turning into a life’s mission.
Culture is key in the Alice Caroline team, and Alice shares how she’s cultivated open communication, safe learning spaces, and the importance of transparency and trust – even when scaling. Her reflections on overcoming her own conflict aversion and learning to love leadership will resonate with any founder navigating growth.
If you’re curious about creativity, passionate about purpose, or simply love hearing how businesses evolve through experimentation and joy in the workplace – this is an episode you’ll treasure 💡.
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So, let’s now dive into the inspiring journey of creativity, culture and focus with Alice Garrett.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Alice can be found here:
https://www.instagram.com/alicecarolinefabrics/
Resources:
Never Eat Alone by Tahl Raz - https://uk.bookshop.org/p/books/never-eat-alone-expanded-and-updated-and-other-secrets-to-success-one-relationship-at-a-time-keith-ferrazzi/3834952?ean=9780241004951
The Code Of The Extraordinary Mind by Vishen Lakhiani - https://uk.bookshop.org/p/books/the-code-of-the-extraordinary-mind-10-unconventional-laws-to-redefine-your-life-and-succeed-on-your-own-terms-vishen-lakhiani/998624?ean=9780593135822
4 Hour Work Week by Timothy Ferriss - https://uk.bookshop.org/p/books/the-4-hour-work-week-escape-the-9-5-live-anywhere-and-join-the-new-rich-timothy-ferriss/3785269?ean=9780091929114
Alex Hormozi The Game podcast - https://www.acquisition.com/podcast
Notion app - https://www.notion.com/
The Mind Valley app - https://www.mindvalley.com/apps
Instagram - https://www.instagram.com/