Show notes
Hi, I’m Granger Forson, business coach at www.bizsmart-gloucestershire.co.uk. You can also find me on LinkedIn. In this episode of ScaleUp Radio, I’m joined by Dave Allen, Managing Director of Square One Network, a B2B telecoms provider based in Bristol.
Dave’s journey is a great example of leadership growth in action.
Having fallen into the telecoms world in the late 90s, Dave has built his career around the belief that communication is at the heart of all good business. Since becoming MD of Square One Network, he’s steered the company through significant cultural shifts, focusing on building a local-first, people-centred telecoms business.
In this conversation, Dave shares how taking the time to properly define their ideal customer profile transformed their marketing and growth strategy. He speaks openly about the importance of getting the right people into the business, often hiring on personality first and skills second. His philosophy is simple: people buy from people.
We also dive into the financial disciplines Dave adopted after inheriting a company that had experienced several rounds of private equity investment. His lessons on forecasting, cash flow management, and building sustainable growth are invaluable for any business leader.
Finally, you’ll hear Dave’s vision for growing Square One Network organically, without losing the personal service that’s become its trademark. If you want inspiration for building a business that balances heart and performance, this episode is for you.
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S
o, let’s now dive into the inspiring journey of communication, clarity and culture with Dave.
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David can be found here:
https://www.squareone.network/
https://www.linkedin.com/in/david-allen-03b3135b/
Resources:
The Go To Market Playbook by Paul Watson - https://www.amazon.co.uk/MARKET-HANDBOOK-B2B-SaaS-LEADERS-ebook/dp/B0CJ9BPCDK
Cookie Jar Golf podcast - https://www.cookiejargolf.com/podcast-episodes/
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