Show notes
On this episode of ScaleUp Radio, Kevin Brent is joined by Edith Peterhegyi, the creative force behind Eden Collection, a rapidly growing wellness and lifestyle brand that began as a lockdown hobby and is now a thriving business offering beautifully crafted, all-natural products.
From Buzz Bombs to shower mists, facial oils, and home fragrances, Eden Collection has built a loyal customer base through a combination of aesthetic excellence, product quality, and uplifting hidden messages. But this isn’t just a story of pretty packaging—Edith shares the realities of scaling a product-based business, including how she tackled challenges such as cash flow, marketing, and evolving the brand for wholesale success.
The conversation is structured in three parts:
- The Business Journey – Edith discusses how Eden Collection evolved from handmade gifts into a fully-fledged business with multiple sales channels including direct-to-consumer, wholesale, and markets.
- Scaling Challenges – From learning the importance of packaging to shifting to upfront wholesale payments, Edith opens up about the lessons learned and her thoughts on the wider ScaleUp Challenges Report.
- Quickfire Questions – Edith shares the books, habits, and advice that inspire her entrepreneurial journey.
The one key thing:
If you’re looking to grow a product-based business, prioritising packaging and understanding your cash flow early on can be game-changing.
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For now, continue listening for the full story from Edith.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Edith can be found here:
https://www.instagram.com/theedencollections/
https://theedencollections.co.uk/
https://www.facebook.com/theedencollections
Resources:
Shopify - https://www.shopify.com/
Canva - http://canva.com/