Show notes
In this episode of ScaleUp Radio, Kevin Brent is joined by Corina Calugaru and Alina Stancu, the dynamic duo behind The Orange Notebook – a business that started during the pandemic with just £10 in the bank and a whole lot of passion. From a modest marketing agency, it has evolved into a strategy-led consultancy offering business coaching, outsourced marketing, and rebranding services.
We delve into how they turned an idea sketched in an orange notebook into a thriving business, and the insights they’ve gained helping other entrepreneurs scale.
The conversation is structured in three parts:
- Their business journey, including the pivotal shift from marketing to executive coaching and strategy
- The recurring challenges their clients face in scaling – especially around leadership transitions, team alignment, and clarity of vision
- Some quickfire insights and reflections, from time management hacks to overcoming self-doubt and staying aligned as co-founders
The One Key Thing:
To scale successfully, founders must evolve from doing everything themselves to leading with clarity, culture, and confidence – and that often means redefining their own identity.
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For now, continue listening for the full story from Corina and Alina.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Corina & Alina can be found here:
https://theorangenotebook.co.uk/
https://www.linkedin.com/in/alina-stancu/
https://www.linkedin.com/in/corina-cristina-calugaru-mba/
Resources:
Traction: Get A Grip On Your Business by Gino Wickman - https://uk.bookshop.org/p/books/traction-get-a-grip-on-your-business-gino-wickman/3561744?ean=9781936661831
The E-Myth Revisted by Michael Gerber - https://uk.bookshop.org/p/books/the-e-myth-revisited-why-most-small-businesses-don-t-work-and-what-to-do-about-it-michael-e-gerber/82114?ean=9780887307287
Super Communicators by Charles Duhigg - https://uk.bookshop.org/p/books/supercommunicators-how-to-unlock-the-secret-language-of-connection-charles-duhigg/7579843?ean=9781847943644
Riverside - https://riverside.fm/
Opus Clip - https://www.opus.pro/