Show notes
In this episode of ScaleUp Radio, Kevin Brent is joined by Matias Carpio, co-founder of Onlyscience – a soon-to-launch SaaS platform on a mission to make advanced marketing analytics accessible to agencies of all sizes.
Onlyscience is building an AI-powered analytics tool that enables marketing agencies to quantify and optimise campaign performance – all without needing a technical background. The platform, which includes a storytelling layer for actionable insights, aims to help agencies move beyond spreadsheets and guesswork with a simplified yet powerful solution.
Though the business is currently pre-revenue, the team has spent the last 18 months developing the product and recently secured investment – including a highly competitive Innovate UK grant – as they prepare for launch in August 2025.
Kevin and Matias dive into the journey so far, discussing the challenges of being a solo founder, the nuances of building and communicating a clear value proposition, and why self-care and continual learning are essential parts of startup life.
🧠 Key Highlights:
- Product Vision: A SaaS platform automating marketing analytics and forecasting, tailored for small to medium agencies lacking in-house data expertise.
- Startup Journey: Bootstrapped for the first year, now backed by investment and gearing up for launch.
- Go-to-Market: Three-tier pricing model, initial UK focus with eyes on US/EU expansion, and a strong waitlist strategy.
- Leadership Insights: Matias shares the emotional realities of entrepreneurship, from managing expectations to the importance of celebrating small wins.
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Matias.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin here:
Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Matias can be found here:
https://www.linkedin.com/in/matias-carpio/
https://www.linkedin.com/company/onlyscience-ltd/
Resources:
Start With Why by Simon Sinek - https://uk.bookshop.org/p/books/start-with-why-15th-anniversary-edition-how-great-leaders-inspire-everyone-to-take-action-simon-sinek/7820616?ean=9781405977593
The Hard Thing About Hard Things by Ben Horowitz - https://uk.bookshop.org/p/books/the-hard-thing-about-hard-things-building-a-business-when-there-are-no-easy-answers-ben-horowitz/1410558?ean=9780062273208
The Art of Breakthrough by Stephen Staten - https://www.amazon.co.uk/Art-Breakthrough-Collaborating-Audacious-Undertakings-ebook/dp/B07KY59FLQ