Show notes
In this ScaleUp VIP Club session, we focused on the crucial topic of building high-performing sales funnels – and cutting through the noise to make your marketing really work.
We kicked off with our new monthly segment, the AI Pulse, delivered by Paul Rhodes. Paul shared actionable insights on building an “AI Brain” – using custom GPTs to extract knowledge from the founder’s head, reduce team dependency, and supercharge productivity. A standout quote: "AI is not about replacing humans, it's about humans with AI versus humans without." Paul highlighted how combining good documentation with a powerful AI assistant allows your team to make better, faster decisions – without relying on you for everything.
Then we dived into the main theme – Sales In, Sales Out – How to Build Funnels That Work, with guest speaker Mark Day, founder of Battle Group Training. Mark drew on his military and fitness industry background to give a practical, boots-on-the-ground view of what it takes to create a funnel that actually converts.
He broke down the funnel into actionable checkpoints:
- Awareness (be visible where your customers already are)
- Consideration (build trust with helpful content)
- Conversion (make buying effortless)
- Loyalty (keep them coming back)
Mark’s perspective was grounded and real – his business scaled through COVID, he rebranded based on changing search trends, and he’s used data to cut marketing waste and fix retention issues. His approach to marketing funnels is laser-focused on solving real problems and avoiding the fluff.
Standout Message: “Keep it simple, show up, be useful – and remember: a funnel is just a journey to build trust, not a sales trick.”
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Mark and Paul.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin & Granger here:
Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Mark can be found here: