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Episode #514 - Turning Adversity into Innovation and Changing Lives One Sensory Product at a Time - with Andrew Western — ScaleUp Radio Episode #514

Episode #514 - Turning Adversity into Innovation and Changing Lives One Sensory Product at a Time - with Andrew Western

Episode #514 10 Sep 2025

Show notes

Hi, I’m Granger Forson. You can always find me at www.bizsmart-gloucestershire.co.uk or on LinkedIn. On this episode of ScaleUp Radio, I had the pleasure of speaking with Andy Western, founder of AJW Solutions and Sam Boards.

 

Andy’s story is one of resilience, reinvention, and remarkable innovation. From a five-million-pound management buyout falling through to starting AJW Solutions in 2007, he carved a niche in the defence and aerospace industry. Supplying the MOD within months of launching, Andy built a trusted reputation in engineering, project management, and ground support equipment.

 

But Andy’s real pivot came when life introduced him to a new challenge — and opportunity. Inspired by the needs of autistic teenagers, he founded Sam Boards, creating sensory activity and motor skill products that were both discreet and effective. What started as 3D-printed prototypes quickly gained traction in schools, hospitals, dementia care homes, and even police custody suites, helping people manage anxiety, neurodiverse challenges, and recovery.

 

Today, Sam Boards products are used by 14 UK police forces, the NHS, and organisations as far away as Australia and Ukraine. Andy’s journey shows how adversity — from divorce to COVID setbacks — can be turned into purpose-driven innovation with global impact.

 

If you’re curious about creating products that solve real problems, growing businesses with integrity, and leaving a legacy of positive change, this episode will inspire and challenge you in equal measure.

 

To ensure you don’t miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.

 

So, let’s now dive into the inspiring journey of resilience, innovation, and life-changing impact with Andy Western.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

 

You can get in touch with Kevin & Granger here:

 

kevin@biz-smart.co.uk

 

grangerf@biz-smart.co.uk

 

Book a call with Granger - 30 minutes value add conversation for Business owners with Staff.


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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.

Smart90 Summit

 

Andrew can be found here:

https://www.linkedin.com/in/andrew-western-164b971a/

samboards19@aol.com

ajwsolutions@aol.com

https://www.samboards.co.uk/

Slide Pack can be found by emailing samboards19@aol.com

 

Resources:

The Caring View Podcast - https://thecaringview.co.uk/category/podcasts/

WhatsApp - https://www.whatsapp.com/

 

Liked this conversation? Bring the same thinking to your business.

ScaleUp Radio is hosted by Kevin Brent — founder of Smart90, author of the Entrepreneurial ScaleUp System (ESUS), and the same Kevin who works directly with founders inside the G90 Summit.

The Summit is a structured half-day — quarterly, virtual via Zoom — where founders and their teams get clear on the three to five things that must happen in the next 90 days, and leave with a plan committed to making them happen.

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Next session: 26th June 2026 · £97 for a standalone seat · smart90.co.uk/summit