Show notes
In this episode of ScaleUp Radio, Kevin Brent is joined by Milo Pinckney, the innovative founder behind Rollr, a startup that's redefining something as everyday as deodorant—transforming it into a premium, sustainable, and aspirational product.
Rollr is not just another personal care brand—it’s a design-first, refillable system that reduces waste while delivering an experience that feels more like applying perfume than deodorant. Think gemstone roller balls, refillable sachets, and patent-pending technology—all designed to create an emotional connection with a product we use 22,000 times in our lifetime.
In just 10 months since launch, Rollr has already expanded into six countries, raised £500k in seed funding, and built significant brand momentum—despite the challenges of launching a pre-revenue D2C product in a tough market.
The one key thing from this episode:
“You have to be authentic to your mission—and find investors who genuinely believe in it.”
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For now, continue listening for the full story from Milo.
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Milo can be found here: