Show notes
In this episode of ScaleUp Radio, Kevin Brent sits down with Sarah Turner, the founder of Little Beau Sheep – a business that’s giving British wool a brand-new lease of life.
Sarah shares how she transitioned from corporate life into crafting sheep-inspired laundry and body care products, all enriched with lanolin and made from 100% British wool. What started as a creative hobby after becoming a mum quickly turned into a growing business with both consumer and trade success.
Now based in Ilkley in the old International Wool Secretariat building, Sarah and her small team are on a mission to not only scale their operations, but also raise awareness of wool’s incredible versatility and help bring greater value to UK sheep farmers.
What You’ll Learn in This Episode
How a handmade craft project turned into a thriving retail and wholesale brand
The challenges of scaling a purpose-driven, product-based business
Creative PR and marketing strategies that punch above their weight
The untapped potential of British wool in modern life
The balancing act between business growth and personal satisfaction
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For now, continue listening for the full story from Sarah.
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Sarah can be found here:
https://www.littlebeausheep.com/
https://www.facebook.com/littlebeausheep/
https://www.instagram.com/littlebeausheep/
Resources:
The Diary of a CEO podcast - https://stevenbartlett.com/doac/
Audible - https://www.audible.co.uk/
Xero - https://www.xero.com/uk/login/
HubSpot - https://www.hubspot.com/