📅 Next G90 Summit: 26th June 2026 · A structured half-day where founders get clear on what must happen in the next 90 days · £97 for a seat

Reserve Your Place →
Episode #522 - Turning Wool into Gold – With Sarah Turner of Little Beau Sheep — ScaleUp Radio Episode #522

Episode #522 - Turning Wool into Gold – With Sarah Turner of Little Beau Sheep

Episode #522 1 Oct 2025

Show notes

In this episode of ScaleUp Radio, Kevin Brent sits down with Sarah Turner, the founder of Little Beau Sheep – a business that’s giving British wool a brand-new lease of life.

Sarah shares how she transitioned from corporate life into crafting sheep-inspired laundry and body care products, all enriched with lanolin and made from 100% British wool. What started as a creative hobby after becoming a mum quickly turned into a growing business with both consumer and trade success.

Now based in Ilkley in the old International Wool Secretariat building, Sarah and her small team are on a mission to not only scale their operations, but also raise awareness of wool’s incredible versatility and help bring greater value to UK sheep farmers.

What You’ll Learn in This Episode
How a handmade craft project turned into a thriving retail and wholesale brand
The challenges of scaling a purpose-driven, product-based business
Creative PR and marketing strategies that punch above their weight
The untapped potential of British wool in modern life
The balancing act between business growth and personal satisfaction

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Sarah.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin & Granger here:

kevin@biz-smart.co.uk

grangerf@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.

Smart90 Summit

Sarah can be found here:

https://www.littlebeausheep.com/

https://www.facebook.com/littlebeausheep/

https://www.instagram.com/littlebeausheep/

hello@littlebeausheep.com

 

Resources:

The Diary of a CEO podcast - https://stevenbartlett.com/doac/

Audible - https://www.audible.co.uk/

Xero - https://www.xero.com/uk/login/

HubSpot - https://www.hubspot.com/

Liked this conversation? Bring the same thinking to your business.

ScaleUp Radio is hosted by Kevin Brent — founder of Smart90, author of the Entrepreneurial ScaleUp System (ESUS), and the same Kevin who works directly with founders inside the G90 Summit.

The Summit is a structured half-day — quarterly, virtual via Zoom — where founders and their teams get clear on the three to five things that must happen in the next 90 days, and leave with a plan committed to making them happen.

Reserve Your Place at the G90 Summit →

Next session: 26th June 2026 · £97 for a standalone seat · smart90.co.uk/summit