Show notes
In this special ScaleUp Club Q&A session, we welcomed back two familiar faces – Ross Latta, co-founder of MacroFin, and Adam Johnson, representing 3RP. I originally interviewed Ross and his Macrofin co-founder Stephen. Since then, both Macrofin and 3RP, once competitors in the NetSuite ERP space, have recently been acquired by Cooper Parry – a bold move that’s opened up new opportunities and strategic directions for each.
What followed was an insightful, honest conversation around leadership transitions, cultural integration, and navigating the delicate balance between entrepreneurial freedom and corporate structure.
Key Takeaways:
- Merging Without Losing Identity: Although MacroFin and 3RP now sit under the Cooper Parry umbrella, both retain operational autonomy – a deliberate move to preserve their distinct cultures and strengths.
- Constructive Conflict Fuels Growth: Encouraging debate, challenging ideas, and psychological safety are central to how both teams make decisions and innovate.
- Leadership Evolution: With access to more experienced leadership, Ross and Stephen have been able to shift focus toward strategic growth and people development.
- Bold Moves Enabled: Financial backing from Cooper Parry has allowed both businesses to think bigger, act bolder, and invest in long-term impact.
Standout Quote:
"We’ve built a culture where everyone can challenge decisions — because it’s not about being right, it’s about getting it right." – Ross Latta
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Ross can be found here:
https://www.linkedin.com/in/ross-latta-macrofin
Adam can be found here: