Show notes
In this episode of ScaleUp Radio, Kevin Brent is joined by Joe van Gelder, CEO and co-founder of Powdr – a SaaS-enabled consultancy that’s revolutionising the way businesses build and use financial models.
Joe shares the journey of transforming a traditional consultancy into a product-led business by solving a real-world pain point: fragile, expensive, and ineffective financial modelling tools. With Powdr, he’s helping scaling businesses make better strategic decisions – faster and more affordably – using robust, investor-grade financial models.
The conversation follows the typical ScaleUp Radio three-part format:
- The Business & Model – We explore Powdr’s journey from a founder-led consultancy to a scalable SaaS-enabled platform.
- Scaling Challenges – Joe opens up about raising £1M in just 3 months, navigating panic post-investment, and the shift from referrals to structured marketing.
- Quickfire Questions – Including what success looks like, key influences, and the one piece of advice he’d give to others on the scaleup journey.
Key Takeaway:
Use your own product to prove your value – it’s the most powerful pitch you’ll ever make.
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For now, continue listening for the full discussion with Joe.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Joe can be found here:
https://www.linkedin.com/in/joseph-van-gelder/
Resources:
The Rest Is History podcast - https://www.youtube.com/@restishistorypod
The Rest Is Money podcast - https://www.youtube.com/@restismoney
The Rest Is Politics podcast - https://www.youtube.com/@restispolitics
Fathom app - https://www.fathom.ai/