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Episode #541 - From Boardrooms to Breakthroughs: Building a Boutique Agency that Gives Healthcare Innovation a Voice - with Michael Colling-Tuck — ScaleUp Radio Episode #541

Episode #541 - From Boardrooms to Breakthroughs: Building a Boutique Agency that Gives Healthcare Innovation a Voice - with Michael Colling-Tuck

Episode #541 19 Nov 2025

Show notes

Find me, Granger Forson, at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn.

 

This episode of ScaleUp Radio features Michael Colling-Tuck, founder of Agency Bristol, a specialist marketing agency helping medical and technology innovators reach both patients and healthcare professionals. With over twenty years in healthcare, Michael has seen how even the most brilliant inventions can fail if no one knows they exist. His agency bridges that critical gap, giving groundbreaking products a fighting chance to reach the people whose lives they can transform.

 

What makes Michael’s story stand out is the combination of deep industry experience, genuine humility, and the relentless curiosity of a founder who has seen the highs and lows of scaling. From watching masterclass marketing moments in China to almost getting it wrong twice with his own cash flow, Michael’s honesty about resilience, learning, and leadership gives listeners a real and relatable founder story.

 

He shares how Agency Bristol crafts campaigns that empower advocates, surgeons, clinicians, and patients, to become the best storytellers for new technologies. It’s a blend of creativity, structure, and empathy that transforms technical ideas into powerful messages that resonate with real people.

 

Whether you’re a startup founder or a seasoned business leader, this conversation is a lesson in balancing vision with reality. Michael shows that success doesn’t just come from clever campaigns, but from finding joy in the grind, trusting your team, and always learning from the journey.

 

To ensure you don’t miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.

 

So, let’s now dive into the inspiring journey of innovation, resilience and purpose with Michael Colling-Tuck.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

 

Book a call with Granger - 30 minutes value add conversation for Business owners with Staff.
https://api.goexela.com/widget/bookings/catchupgrangerugx7zl

 

You can get in touch with Kevin & Granger here:

kevin@biz-smart.co.uk

grangerf@biz-smart.co.uk

 

Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.

Smart90 Summit

 

Michael can be found here:

https://www.agencybristol.com/

https://www.linkedin.com/in/michael-colling-tuck-48529020/

 

Resources:

Why People Don’t Buy Things by Harry Washburn - https://uk.bookshop.org/p/books/why-people-don-t-buy-things-five-proven-steps-to-connect-with-your-customers-and-dramatically-improve-your-sales-harry-washburn/43f9c7d071d7ddbc?ean=9780738201573&next=t

Black Box Thinking by Matthew Syed - https://uk.bookshop.org/p/books/black-box-thinking-growth-mindset-and-the-secrets-of-high-performance-matthew-syed/2e1b2c9c68295eb5?ean=9781399830379&next=t

Oversubscribed by Daniel Priestley - https://uk.bookshop.org/p/books/oversubscribed-how-to-get-people-lining-up-to-do-business-with-you-daniel-priestley/3262406?ean=9780857088253&next=t

Shogun by James Clavell - https://uk.bookshop.org/p/books/shogun-book-one-of-the-asian-saga-the-book-that-inspired-the-emmy-bafta-and-golden-globe-award-winning-tv-show-james-clavell/17dcf2869a8b1584?ean=9780340766163&next=t

Crystal Palace Podcast - https://www.cpfc.co.uk/palace-tv/palace-podcast/

Diary of a CEO podcast - https://stevenbartlett.com/doac/

Totally Football podcast - https://www.nytimes.com/athletic/podcast/200-the-totally-football-show/

Michael Colling-Tuck podcast - https://open.spotify.com/embed/episode/5OvrvVSySrhTXBJ6EalzY4?utm_source=generator&t=0

Spark app - https://sparkmailapp.com/

WhatsApp - https://www.whatsapp.com/?lang=en

Shazam - https://www.shazam.com/

 

 

Liked this conversation? Bring the same thinking to your business.

ScaleUp Radio is hosted by Kevin Brent — founder of Smart90, author of the Entrepreneurial ScaleUp System (ESUS), and the same Kevin who works directly with founders inside the G90 Summit.

The Summit is a structured half-day — quarterly, virtual via Zoom — where founders and their teams get clear on the three to five things that must happen in the next 90 days, and leave with a plan committed to making them happen.

Reserve Your Place at the G90 Summit →

Next session: 26th June 2026 · £97 for a standalone seat · smart90.co.uk/summit