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Episode #543 - Change The Model And increase The Chance of Success - with Phil Harding — ScaleUp Radio Episode #543

Episode #543 - Change The Model And increase The Chance of Success - with Phil Harding

Episode #543 24 Nov 2025

Show notes

In this episode of ScaleUp Radio, I’m joined by Phil Harding, the founder of BBB Drinks, a business that’s not only disrupting the traditional drinks distribution model but also redefining how emerging brands grow and scale in an evolving market.

From a shift in consumer drinking habits to a unique retainer-based model, Phil shares how BBB Drinks is tackling the industry's deep-rooted inefficiencies head-on – and helping new brands get the attention and traction they deserve.

This episode is structured in three parts:

  1. The Business & Model: We explore BBB’s innovative business model, their shift to brand ambassadors, and the market trends that are shaping the drinks industry.
  2. Scaling Challenges: Phil shares his personal experiences of scaling, including how BBB is responding to the challenges of growth, cash flow, and the broader insights from the ScaleUp Challenges Report.
  3. Quickfire Questions: We wrap up with some fast-paced insights that reveal what drives Phil and what he’s learned on his journey so far.

🎯 The One Key Thing:

"Your business model is your greatest lever – disrupt the system, and you can unlock real scale."

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts – and why not give us a follow.

For now, continue listening for the full discussion with Phil.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin & Granger here:

kevin@biz-smart.co.uk

grangerf@biz-smart.co.uk

 

Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.

Smart90 Summit

 

Phil can be found here:

www.bbbdrinks.com

phil@bbbdrinks.com

 

Resources:

Gemini - https://gemini.google.com/

Grok - https://grok.com/

Liked this conversation? Bring the same thinking to your business.

ScaleUp Radio is hosted by Kevin Brent — founder of Smart90, author of the Entrepreneurial ScaleUp System (ESUS), and the same Kevin who works directly with founders inside the G90 Summit.

The Summit is a structured half-day — quarterly, virtual via Zoom — where founders and their teams get clear on the three to five things that must happen in the next 90 days, and leave with a plan committed to making them happen.

Reserve Your Place at the G90 Summit →

Next session: 26th June 2026 · £97 for a standalone seat · smart90.co.uk/summit