Show notes
In this episode of ScaleUp Radio, I’m joined by Phil Harding, the founder of BBB Drinks, a business that’s not only disrupting the traditional drinks distribution model but also redefining how emerging brands grow and scale in an evolving market.
From a shift in consumer drinking habits to a unique retainer-based model, Phil shares how BBB Drinks is tackling the industry's deep-rooted inefficiencies head-on – and helping new brands get the attention and traction they deserve.
This episode is structured in three parts:
- The Business & Model: We explore BBB’s innovative business model, their shift to brand ambassadors, and the market trends that are shaping the drinks industry.
- Scaling Challenges: Phil shares his personal experiences of scaling, including how BBB is responding to the challenges of growth, cash flow, and the broader insights from the ScaleUp Challenges Report.
- Quickfire Questions: We wrap up with some fast-paced insights that reveal what drives Phil and what he’s learned on his journey so far.
🎯 The One Key Thing:
"Your business model is your greatest lever – disrupt the system, and you can unlock real scale."
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For now, continue listening for the full discussion with Phil.
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Phil can be found here:
Resources:
Gemini - https://gemini.google.com/
Grok - https://grok.com/