Show notes
In this episode of ScaleUp Radio, I’m joined by Andrew Bloch – one of the UK’s most influential voices in the PR and marketing space. Best known as the co-founder of Frank PR and now the founder of a boutique consultancy, Andrew shares the story of building, scaling, exiting, and reinventing a business around his strengths and values.
We explore his fascinating career arc – from growing Frank into one of the UK’s leading agencies, to selling it, buying it back, and eventually transitioning it to employee ownership. Andrew now operates a portfolio career that combines M&A advisory, pitch consultancy, high-profile PR, and mentoring.
This conversation is split into three parts:
1️⃣ We start by digging into Andrew’s business journey – including Frank PR’s scaling strategy, its multiple exits, and the evolution of his current solo consultancy.
2️⃣ Then, we explore his perspective on the biggest challenges to scaling a business – and why culture and value-based pricing are non-negotiables.
3️⃣ Finally, we wrap up with some quickfire questions to get a glimpse into his mindset and daily habits.
In this episode, you’ll learn:
✅ Why charging by value not time unlocks higher growth and better client outcomes
✅ How Andrew transitioned to a portfolio career that’s lean, high-impact and personally fulfilling
✅ What makes a good M&A deal – and why cultural fit matters more than financials
✅ The importance of legacy – and how culture can be your most enduring achievement
✅ Why staying curious and embracing AI is crucial for long-term relevance
The one key thing:
👉 Value-based pricing can completely transform how you grow and scale – by aligning your work with the results you deliver, not the hours you put in.
Quick heads-up:
We’re looking for a handful of founders to test our new AI-powered Smart90 Lite app. It’s built to help you stay accountable and actually deliver on your goals — in just a few minutes a day.
It’s free while we’re in testing, and your feedback will directly shape the final version.
🎯 Get access by emailing kevin@biz-smart.co.uk
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts – and why not give us a follow.
For now, continue listening for the full discussion with Andrew.
Andrew can be found here:
andrewbloch.co.uk
https://www.linkedin.com/in/andrewbloch/
Resources:
Chat GPT - https://chatgpt.com/