Show notes
Welcome to another episode of ScaleUp Radio with me, Granger Forson. You can connect with me at www.bizsmart-gloucestershire.co.uk or find me on LinkedIn anytime.
Today I’m joined by Michael Yorke, co founder of Prime DCM, a construction and development business based just outside Gloucester. Michael’s journey is a powerful example of what happens when you challenge industry norms and build a company rooted in openness, respect and genuine partnership with clients.
Starting just one month before the 2020 lockdown, Michael and his business partner James shaped Prime DCM around an open book financial model, completely removing the traditional conflict between builder and client. Instead of guarding information or chasing margin, they guide clients every step of the way, giving full transparency, daily communication and real accountability over cost, time and quality. It’s the foundation that has created deep trust and consistent word of mouth referrals.
From delivering a complex seven story development of 38 apartments in Gloucester Docks to high end residential projects for private clients, Prime DCM focus not on being the biggest, but on being truly efficient and consistent. They choose to run only two or three sites at a time and invest in developing the next generation, training apprentices through degree pathways and passing forward the expertise and values that shaped their own careers.
If you’re interested in building a business that values trust, lean thinking, long term relationships and the courage to grow people alongside results, this one is packed full of inspiration.
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So, let’s now dive into the inspiring journey of open book transparency, efficiency over growth, and building trust through honesty with Michael.
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Michael can be found here:
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