Show notes
Granger Forson here from www.bizsmart-gloucestershire.co.uk and on LinkedIn, and in this episode of ScaleUp Radio I’m joined by Tom Perry and Ella Chapman, founders of Holloway Bond.
In just three years, Tom and Ella have quietly built a specialist business that champions companies who are unknowingly overpaying business rates. Rather than chasing every prospect, Holloway Bond flips the model on its head by using data to proactively identify who they can truly help, before ever picking up the phone.
What stands out immediately is their integrity. Operating on a no-win-no-fee basis, they only take on cases where they are confident they can deliver meaningful results. That clarity has shaped not just their business model, but also their culture, their growth decisions, and the deep trust they’ve built with clients.
We explore their journey from industry insiders to business owners, the lessons learned from early cash flow challenges, and why outsourcing marketing, HR, recruitment and IT helped unlock their next phase of growth. Along the way, Tom and Ella share honest reflections on recruitment mistakes, the importance of face-to-face conversations, and why building a happy, knowledgeable team matters more than chasing size.
This episode is a powerful reminder that you don’t need to be the biggest to be brilliant, and that doing things differently, with care and conviction, can create both commercial success and genuine joy in the workplace.
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So, let’s now dive into the inspiring journey of trust, thoughtful growth and doing business differently with Tom Perry and Ella Chapman.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Tom & Ella can be found here:
https://www.hollowaybond.co.uk/
https://www.linkedin.com/in/tom-perry-49149b261/
https://www.linkedin.com/in/ella-chapman-841a31203/
https://www.facebook.com/profile.php?id=61573757277571
https://www.instagram.com/hollowaybondltd/
01285 42100
Resources:
Free Agent app - https://www.freeagent.com/features/mobile/
Time Tree app - https://timetreeapp.com/intl/en
Web X - https://www.webex.com/
Zoho CRM - https://www.zoho.com/crm/
DotSquares - https://www.dotsquares.com/