Show notes
In this episode of ScaleUp Radio, Kevin Brent sits down with Andreas Voniatis, founder of Artios.io, to explore what might be the biggest shift in search since Google began.
Traditional SEO as we know it is fading. AI search is changing how content is discovered, prioritised, and rewarded. And Andreas saw it coming early.
In fact, Artios built its own Large Language Model back in 2019; years before ChatGPT entered the mainstream.
This conversation dives into:
- Why traditional SEO is becoming a back-office function
- Why most AI content strategies are fundamentally flawed
- What “information gain” really means; and why it’s now critical
- How Andreas bootstrapped deep-tech R&D without external investors
- The founder mindset shifts that helped him scale without burning out
As always, we break the discussion into three parts. First, the business, the model and where Artios.io is on its ScaleUp journey. Second, Andreas’ views on scaling challenges and the future of AI search. And third, a few quickfire questions to close.
Quick heads-up; we’re looking for a handful of founders to test our new AI-powered Smart90 Lite app. It’s designed to help you stay accountable and actually deliver on your goals in just a few minutes a day. It’s free while we’re in testing, and your feedback will shape the final version. Just email kevin@biz-smart.co.uk to get access.
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.
For now, continue listening for the full discussion with Andreas.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin here:
Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Andreas can be found here:
http://artios.io/guaranteed-winning
Resources:
The Story of Philosophy by Will Durant - https://uk.bookshop.org/p/books/the-story-of-philosophy-will-durant/201405a61e221106?ean=9780486848556&next=t