Show notes
Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.
I’m Kevin Brent and in today's episode I’m joined by Greg Baldwin, Managing Director of Highway Traffic Management.
Now this is a special one; because we’re revisiting Greg’s journey five years on to see what’s actually happened since our last conversation. And it’s a fascinating look at what real scaling looks like in practice.
From rapid 65% growth to deliberately slowing things down, Greg shares why choosing control over speed has been critical to building a stronger, more sustainable business.
One standout message really hit home for me:
“We realised growth was putting too much pressure on the business and the people; so we chose control over speed.”
We also talk about leadership through personal loss, how to protect culture as you scale, and why starting simple with data beats jumping straight into technology.
If you’re tired of ending the week busy but no further forward, Smart90 might be for you. It’s a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk.
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For now, continue listening for the full discussion with Greg.
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Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that’s you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days, then commit to them and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat.
Greg can be found here:
linkedin.com/in/greg-baldwin-75497990
Resources:
The Miracle Morning by Hal Elrod - https://uk.bookshop.org/p/books/the-miracle-morning-updated-and-expanded-edition-the-6-habits-that-will-transform-your-life-before-8am-hal-elrod/7737402?ean=9781399816052&next=t