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Episode #631: The Million-Dollar Donut: How Hidden Costs Are Holding Back Your Growth - with Ryan Olson — ScaleUp Radio Episode #631

Episode #631: The Million-Dollar Donut: How Hidden Costs Are Holding Back Your Growth - with Ryan Olson

Episode #631 20 Jul 2026

Show notes

What happens when a successful corporate executive decides he wants more control over his future?

After 22 years at Intel, Ryan Olson had built an impressive career leading business development teams, managing global partnerships and helping create a billion-dollar pipeline. But two rounds of corporate layoffs became the catalyst for a very different path.

In this episode of ScaleUp Radio, Ryan shares how he transitioned from corporate leadership into business ownership through the ERA Group franchise, helping mid-sized businesses uncover hidden costs, improve profitability and free up cash for growth.

One of the strongest insights from this discussion is that many businesses focus relentlessly on generating more revenue while overlooking significant opportunities to improve profit through smarter cost management.

Along the way, Ryan shares the memorable "million-dollar donut" story, explains why franchise ownership appealed more than launching a startup from scratch, and reveals some of the hidden expenses many businesses fail to spot.

In this episode:

Ryan's journey from Intel to entrepreneurship

  • Spending 22 years building a successful corporate career at Intel
  • Managing global teams and strategic partnerships
  • Why two layoffs changed his perspective on career security
  • Deciding to pursue entrepreneurship through a franchise model
  • Lessons learned about building credibility outside a major global brand

Why Ryan chose a franchise model

  • The appeal of a proven system and established methodology
  • Access to marketing support, technology and training
  • Building a business while reducing startup risk
  • The long-term value of creating a saleable asset
  • Why the ERA Group mission resonated personally

Understanding the ERA Group model

  • Helping businesses optimise operational expenses
  • Working primarily with companies between £8m and £250m turnover
  • A contingent fee structure that aligns incentives
  • Only getting paid when savings are successfully delivered
  • Creating win-win outcomes for clients

The power of specialist expertise

  • Leveraging a network of over 1,000 consultants worldwide
  • Accessing deep category specialists across multiple industries
  • Collaborating rather than competing within the franchise network
  • Delivering expertise beyond a single consultant's background

Hidden costs that impact business growth

  • The million-dollar donut freight story
  • Why supplier relationships sometimes hide inefficiencies
  • Insurance cost optimisation opportunities
  • Technology subscriptions for employees who have already left
  • Missed warranty reimbursement revenue
  • The importance of regularly reviewing supplier contracts

Ryan's practical 3-step approach to cost optimisation

  1. Know your spend
    • Audit vendors, contracts and payment terms
    • Understand exactly where money is going
  1. Focus on high-impact opportunities
    • Prioritise one or two categories first
    • Concentrate effort where returns are greatest
  1. Monitor and verify results
    • Ensure negotiated savings are actually realised
    • Build ongoing accountability into the process

Key Takeaways

  • Growth isn't always about increasing revenue; improving profitability often starts with understanding existing costs.
  • Hidden expenses frequently exist in long-standing supplier relationships.
  • External expertise can uncover opportunities internal teams simply don't have time to investigate.
  • Franchise ownership can provide an attractive route into entrepreneurship through proven systems and support.
  • Cost optimisation creates additional cash that can be reinvested into strategic growth initiatives.

One Key Thing

The quickest route to improved cash flow is often not finding more customers but uncovering the costs hiding in plain sight inside your existing business.

About Ryan Olson

Ryan Olson is a Cost Optimisation Consultant with ERA Group. Following a 22-year corporate career at Intel, he transitioned into entrepreneurship through the ERA Group franchise model. Ryan helps mid-sized businesses identify hidden costs, improve profitability and unlock cash that can be reinvested into growth.

About ERA Group

ERA Group helps organisations improve profitability through operational cost optimisation. Using a performance-based fee structure, the business works with clients to identify, validate and implement sustainable cost savings across a wide range of expenditure categories.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Resources

Libby

What happens when a successful corporate executive decides he wants more control over his future?

After 22 years at Intel, Ryan Olson had built an impressive career leading business development teams, managing global partnerships and helping create a billion-dollar pipeline. But two rounds of corporate layoffs became the catalyst for a very different path.

In this episode of ScaleUp Radio, Ryan shares how he transitioned from corporate leadership into business ownership through the ERA Group franchise, helping mid-sized businesses uncover hidden costs, improve profitability and free up cash for growth.

One of the strongest insights from this discussion is that many businesses focus relentlessly on generating more revenue while overlooking significant opportunities to improve profit through smarter cost management.

Along the way, Ryan shares the memorable "million-dollar donut" story, explains why franchise ownership appealed more than launching a startup from scratch, and reveals some of the hidden expenses many businesses fail to spot.

In this episode:

Ryan's journey from Intel to entrepreneurship

  • Spending 22 years building a successful corporate career at Intel
  • Managing global teams and strategic partnerships
  • Why two layoffs changed his perspective on career security
  • Deciding to pursue entrepreneurship through a franchise model
  • Lessons learned about building credibility outside a major global brand

Why Ryan chose a franchise model

  • The appeal of a proven system and established methodology
  • Access to marketing support, technology and training
  • Building a business while reducing startup risk
  • The long-term value of creating a saleable asset
  • Why the ERA Group mission resonated personally

Understanding the ERA Group model

  • Helping businesses optimise operational expenses
  • Working primarily with companies between £8m and £250m turnover
  • A contingent fee structure that aligns incentives
  • Only getting paid when savings are successfully delivered
  • Creating win-win outcomes for clients

The power of specialist expertise

  • Leveraging a network of over 1,000 consultants worldwide
  • Accessing deep category specialists across multiple industries
  • Collaborating rather than competing within the franchise network
  • Delivering expertise beyond a single consultant's background

Hidden costs that impact business growth

  • The million-dollar donut freight story
  • Why supplier relationships sometimes hide inefficiencies
  • Insurance cost optimisation opportunities
  • Technology subscriptions for employees who have already left
  • Missed warranty reimbursement revenue
  • The importance of regularly reviewing supplier contracts

Ryan's practical 3-step approach to cost optimisation

  1. Know your spend
    • Audit vendors, contracts and payment terms
    • Understand exactly where money is going
  1. Focus on high-impact opportunities
    • Prioritise one or two categories first
    • Concentrate effort where returns are greatest
  1. Monitor and verify results
    • Ensure negotiated savings are actually realised
    • Build ongoing accountability into the process

Key Takeaways

  • Growth isn't always about increasing revenue; improving profitability often starts with understanding existing costs.
  • Hidden expenses frequently exist in long-standing supplier relationships.
  • External expertise can uncover opportunities internal teams simply don't have time to investigate.
  • Franchise ownership can provide an attractive route into entrepreneurship through proven systems and support.
  • Cost optimisation creates additional cash that can be reinvested into strategic growth initiatives.

One Key Thing

The quickest route to improved cash flow is often not finding more customers but uncovering the costs hiding in plain sight inside your existing business.

About Ryan Olson

Ryan Olson is a Cost Optimisation Consultant with ERA Group. Following a 22-year corporate career at Intel, he transitioned into entrepreneurship through the ERA Group franchise model. Ryan helps mid-sized businesses identify hidden costs, improve profitability and unlock cash that can be reinvested into growth.

About ERA Group

ERA Group helps organisations improve profitability through operational cost optimisation. Using a performance-based fee structure, the business works with clients to identify, validate and implement sustainable cost savings across a wide range of expenditure categories.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Resources

Libby

What happens when a successful corporate executive decides he wants more control over his future?

After 22 years at Intel, Ryan Olson had built an impressive career leading business development teams, managing global partnerships and helping create a billion-dollar pipeline. But two rounds of corporate layoffs became the catalyst for a very different path.

In this episode of ScaleUp Radio, Ryan shares how he transitioned from corporate leadership into business ownership through the ERA Group franchise, helping mid-sized businesses uncover hidden costs, improve profitability and free up cash for growth.

One of the strongest insights from this discussion is that many businesses focus relentlessly on generating more revenue while overlooking significant opportunities to improve profit through smarter cost management.

Along the way, Ryan shares the memorable "million-dollar donut" story, explains why franchise ownership appealed more than launching a startup from scratch, and reveals some of the hidden expenses many businesses fail to spot.

In this episode:

Ryan's journey from Intel to entrepreneurship

  • Spending 22 years building a successful corporate career at Intel
  • Managing global teams and strategic partnerships
  • Why two layoffs changed his perspective on career security
  • Deciding to pursue entrepreneurship through a franchise model
  • Lessons learned about building credibility outside a major global brand

Why Ryan chose a franchise model

  • The appeal of a proven system and established methodology
  • Access to marketing support, technology and training
  • Building a business while reducing startup risk
  • The long-term value of creating a saleable asset
  • Why the ERA Group mission resonated personally

Understanding the ERA Group model

  • Helping businesses optimise operational expenses
  • Working primarily with companies between £8m and £250m turnover
  • A contingent fee structure that aligns incentives
  • Only getting paid when savings are successfully delivered
  • Creating win-win outcomes for clients

The power of specialist expertise

  • Leveraging a network of over 1,000 consultants worldwide
  • Accessing deep category specialists across multiple industries
  • Collaborating rather than competing within the franchise network
  • Delivering expertise beyond a single consultant's background

Hidden costs that impact business growth

  • The million-dollar donut freight story
  • Why supplier relationships sometimes hide inefficiencies
  • Insurance cost optimisation opportunities
  • Technology subscriptions for employees who have already left
  • Missed warranty reimbursement revenue
  • The importance of regularly reviewing supplier contracts

Ryan's practical 3-step approach to cost optimisation

  1. Know your spend
    • Audit vendors, contracts and payment terms
    • Understand exactly where money is going
  1. Focus on high-impact opportunities
    • Prioritise one or two categories first
    • Concentrate effort where returns are greatest
  1. Monitor and verify results
    • Ensure negotiated savings are actually realised
    • Build ongoing accountability into the process

Key Takeaways

  • Growth isn't always about increasing revenue; improving profitability often starts with understanding existing costs.
  • Hidden expenses frequently exist in long-standing supplier relationships.
  • External expertise can uncover opportunities internal teams simply don't have time to investigate.
  • Franchise ownership can provide an attractive route into entrepreneurship through proven systems and support.
  • Cost optimisation creates additional cash that can be reinvested into strategic growth initiatives.

One Key Thing

The quickest route to improved cash flow is often not finding more customers but uncovering the costs hiding in plain sight inside your existing business.

About Ryan Olson

Ryan Olson is a Cost Optimisation Consultant with ERA Group. Following a 22-year corporate career at Intel, he transitioned into entrepreneurship through the ERA Group franchise model. Ryan helps mid-sized businesses identify hidden costs, improve profitability and unlock cash that can be reinvested into growth.

About ERA Group

ERA Group helps organisations improve profitability through operational cost optimisation. Using a performance-based fee structure, the business works with clients to identify, validate and implement sustainable cost savings across a wide range of expenditure categories.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Resources

Libby - https://libbyapp.com/interview/welcome#do-you-have-a-card


Ryan can be found here

Email: ROlson@EraGroup.com

https://www.linkedin.com/in/ryankolson/

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