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Episode #633: ScaleUp Radio Shorts: AI, Hidden Costs and Getting Back to Your Zone of Genius — ScaleUp Radio Episode #633

Episode #633: ScaleUp Radio Shorts: AI, Hidden Costs and Getting Back to Your Zone of Genius

Episode #633 24 Jul 2026

Show notes

What do artificial intelligence and cost optimisation have in common?

At first glance, not much.

But when Kevin Brent and Louise Blunt compare two recent ScaleUp Radio interviews, a clear theme emerges. Whether you're using AI to remove administration or reviewing supplier contracts to eliminate unnecessary costs, the goal is exactly the same:

Freeing founders to spend more time doing what only they can do.

In this ScaleUp Radio Shorts episode, Kevin and Louise explore the practical lessons from conversations with Julie Begbie, founder of the AI Confidence Club, and Ryan Olson from ERA Group, uncovering how better systems create more time, more profit and better businesses.

In this episode you'll discover:

  • Why most business owners still aren't getting the best from AI
  • How to create an AI "Business Brain" that produces content in your own voice
  • Why AI should replace admin, not the work you genuinely love doing
  • How to identify your own Zone of Genius and spend more time there
  • The million-dollar donut story and what it teaches about supplier relationships
  • A simple three-step framework for finding hidden profit in your business
  • Why delegation without monitoring quickly becomes abdication
  • How unconscious bias affects recruitment and limits growth
  • Why scaling successfully starts with recognising your own limitations

One standout message

Scaling isn't about doing more. It's about removing everything that stops you doing what matters most.

Key takeaway

The biggest opportunities to improve your business are often already there. AI can give you back valuable time, while reviewing operational costs can release cash that's already inside your business. Together, they allow founders to focus on the work that creates the greatest value.

Resources mentioned

  • AI Confidence Club
  • Julie Begbie's AI Super Sheet
  • ERA Group
  • Gallup StrengthsFinder
  • Greg McKeown's Essentialism

About Smart90

Most founders I speak to feel busy but stuck. Plenty is happening, but it's not always clear what genuinely matters most this quarter.

If that's you, the G90 Summit is worth a look.

It's a structured half-day where we work through everything competing for your attention, identify the three to five priorities that matter over the next 90 days, then build the accountability and execution system to make sure they happen.

Quarterly, virtual, £97 per seat.

Visit Smart90.co.uk/summit to find out more.

 

ScaleUp Radio Shorts is hosted by Kevin Brent and Louise Blunt and is brought to you by Smart90.

This episode was produced with the aid of AI, with final editing and review by the ScaleUp Radio team.

Liked this conversation? Bring the same thinking to your business.

ScaleUp Radio is hosted by Kevin Brent — founder of Smart90, author of the Entrepreneurial ScaleUp System (ESUS), and the same Kevin who works directly with founders inside the G90 Summit.

The Summit is a structured half-day — quarterly, virtual via Zoom — where founders and their teams get clear on the three to five things that must happen in the next 90 days, and leave with a plan committed to making them happen.

Reserve Your Place at the G90 Summit →

Next session: 25th September 2026 · £97 for a standalone seat · smart90.co.uk/summit