Show notes
When you first hear Nigel Busby, you’ll be forgiven for thinking that he has a very laid back attitude to his business, InControl Marketing, and his scale up journey as a whole. But that laid back persona covers an incredibly driven and ambitious business owner that has taken his company to a unique position in its field. In the interview that you’re about to hear, Nigel will say that no-one else seems to be doing what InControl Marketing are doing. In this episode, Kevin Brent will speak to Nigel about the company - what it does, where it came from and it’s own scale up journey - as well as covering a range of other topics, including:
- The one word that he uses with every single customer, every single job - and why that one word matters
- Recognising opportunities, and how to let the business change over time, to allow it to adapt and grow from a one-man business, into a much larger company
-
The importance of making sure that your revenue streams don’t all come from the same channel
- Why it’s ok if the business turns out differently from what you expected when you started out
- Making sure that conversations are two-way, rather than just a push for your business.
Nigel is a fascinating listen. He is incredibly honest about himself, his company and the business world at large. This is a candid conversation that has something for everyone. Nigel can be contacted at nigel@incontrolmarketing.co.uk