Show notes
Aug 10, 2020
In the last episode of ScaleUp Radio, where Kevin Brent spoke to Charlotte Holmes from Citizen Communication, she gave some great advice around pitching or tendering for your business.
Well Alison Evans from Influential Design could have done with some of that when she first approached the high street retailer John Lewis, because she and her business partner in a company called Juice were late to the meeting!
Now, though, Alison is the owner of Influential Design which is a graphic design and brand business that helps other businesses with their brand and design needs.
One of the things that you might notice in this episode is that Alison says the word ‘lucky’ a lot when talking about her own scale up journey - but luck has had nothing to do with it. It was her drive, passion - and willingness to learn from the lessons and challenges that she has experienced along the way.
As well as the beginnings of Influential Design, we also discussed:
- The importance of knowing where you are within the marketplace; making sure to keep track of your business, and your industry.
- The significance of the packaging - whether it’s your product or your business - and how it can be the difference between mediocrity and major success.
- How to stand out when you’re on a conveyor belt of suppliers, all vying for business from one client.
- Keeping your own happiness in mind at all times. If you’re not feeling happy for a prolonged period within your business, maybe it’s time to think of something else.
A fascinating conversation with, as always, plenty to take away - regardless of the size of your business, or the industry you’re in.
Alison can be found here:
alison@influentialdesign.co.uk
www.influentialdesdesign.co.uk
Call: 07811 7600 40
Adobe - https://creativecloud.adobe.com
Pintrest - https://www.pinterest.co.uk
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