Show notes
Mar 1, 2023
This episode of ScaleUp Radio I talk with Mark Williams, who is the co founder of Limb Art.
During our discussion, Mark says something that you may find a little bit strange. Mark lost his leg when he was 10 and he describes that as the best day of his life, which may seem a little bit strange to many of us.
He's got a great backstory and this is a really good example in fact of how powerful a story behind the business can be.
Mark set up the business initially almost by accident. He had made a cover for his artificial leg, people commented on it and one thing led to another and he's now selling in multiple countries and 1000s of people are wearing his covers.
It is a superb example of focus really, a niche within a niche but one that is a multi billion potential market.
There's some great lessons on mindset in here and you can also hear how a chance encounter for Mark lead to what is now his largest single customer.
We also get into exporting and setting up exclusive partnerships abroad.
It really is a fascinating interview and you can't help but admire what Mark has achieved. I think this episode will be an inspiration to all of us looking to develop our own businesses and you might want to think about some of the things he says about the execution side of the business, how he makes things happen.
If you'd like to level up on your execution, you might like to take our checklist which might give you some hints on sort of things you need to think about to really level up your execution habits.
https://kevin-ytncqq95.scoreapp.com
Mark can be found here:
@limbartcover
Resources
The Great British Entrepreneur Book - https://www.waterstones.com/book/the-great-british-entrepreneurs-handbook-2016/simon-burton/9780857195135
The Great British Entrepreneur Awards - https://www.greatbritishentrepreneurawards.com/
T Cards Online - https://www.tcardsonline.co.uk/
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