There’s Big Business To Be Made From Falling Asleep!

Apr 3, 2023

Well this is a fascinating story and it really is a story of global success borne out of three dads’ frustrations in struggling to get their own children to sleep. 

Today, I interviewed Matt Dyson, who is the co founder and CEO of Rockit. I don’t want to spoil the story, but they've won multiple awards along the way and it's a story of shed to global success.  Inventing a product from that initial frustration of getting their babies to sleep, inventing it literally in the back shed, but pulling all their skills together, their design expertise, putting a prototype together and then going from there.

And they literally are now selling across multiple countries, selling hundreds of 1000s of units. So great success, but still managed with a small team. 

There are fantastic lessons within this and you could almost argue that they've reached the stars. Well, I'll let you find out by listening to the interview as to what I mean by that. 

So some brilliant lessons here. I really suggest you get across and listen to Matt.

So hard to chose just one aspect of business from this, but Rockit has been cash positive pretty much from the start and you might like to level up your Cash Habits using our scorecard. https://cashhabits.scoreapp.com

 

 Matt can be found here:

linkedin.com/in/matthewrdyson

https://rockitrocker.com/

 

Resources

Shoe Dog by Phil Knight - https://www.waterstones.com/book/shoe-dog/phil-knight/9781471146725

Onshape - https://www.onshape.com/en/products/free

 

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