When You Start Your Business - Don’t Think Of The Money, Think Of The Idea

Mar 15, 2023

On this episode of ScaleUp Radio, we go all the way across to the Caucasus Mountains in Georgia via Glasgow and we talked to Maia Gigiberia who is the founder of Lebarde luxury, health and beauty. 

This is a story all around creating a premium multi award winning health and beauty brand with those roots in the Caucasus Mountains and the Georgian honeybee.  And it's all about the challenges faced by Maia, in a young business trying to find its way in a really crowded marketplace. 

Maya is clearly very passionate about the business and her products and she's created beautiful luxury product. Maia has done all of the design and the packaging herself right from formulation through design and packaging. 

We talk about those struggles as to how to breakthrough into making this a scalable product. Clearly getting your positioning right and finding out what your source of competitive advantage is or how you're going to really make sustainable long term profits is really key for Maia but also for all of us. And if you'd like to level up your strategic thinking, you might like to take our strategic thinking checklist here.

https://strategicthinking.scoreapp.com/

 

Maia can be found here:

linkedin.com/in/maia-gigiberia-1a498622

https://www.lebarde.co.uk/

lebardeskincare@gmail.com

@lebarde7 on Instagram

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.   If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply   You can get in touch with Kevin here: kevin@biz-smart.co.uk   Kevin's Latest Book Is Available!    Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.    More on the Book HERE - https://www.esusgroup.co.uk/